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Pitching the Media Correctly

October 28, 2009 By Kristin Marquet

Part 1 of 7 It doesn't matter whether you're a seasoned PR professional or a newbie, you'll need to know how to pitch the media correctly if you want to get publicity, interviews, articles and write ups about your business.  With all the bad pitches and PR spamming, it is time to teach you how to do it the right way.  By pitching the media correctly, you will see your … [Read more...]

Interview with Greeting Card and Accessory Designer, Part 2

October 21, 2009 By Kristin Marquet

Part 2, Interview with Karen Justice Kristin: What inspired you to write your book "Barracuda in Bunny slippers"?  Karen: I wanted to help other people develop the courage to start over as I had experienced it myself, with building my company with impossible odds.  We hear so many platitudes about positive thinking that they simply become annoying.  I felt I had insight … [Read more...]

How to Create a Squeeze Page that gets Strong Results

October 21, 2009 By Kristin Marquet

The Internet is saturated with content, sales pitches and products.  As a result, you have to make your business standout from the rest of the businesses out there.   Squeeze pages are one of the best ways to do this.  They are mini web pages with opt in forms to catch the name and email addresses of prospects.  They are used to build email subscriber lists.   Your squeeze … [Read more...]

Interview with Greeting Card and Accessory Designer, Karen Justice, Part 1

October 14, 2009 By Kristin Marquet

Joining Womenonbusiness.com today is Karen Justice, writer, designer and painter -and an entrepreneur.  Her company, Wild Jungle Chick, is becoming one of the largest greeting card retailers online and in Florida. Kristin: Karen, can you give us a little background on your entrepreneurial journey? Karen: I left home at seventeen.  Being on my own so early was … [Read more...]

The Marketing Mix Made Easy to Understand and Use

October 13, 2009 By Kristin Marquet

While creating your annual marketing plan, using a combination of elements (4 from the marketing mix) is the key to success.  The marketing mix contains four elements.  The combination of the four elements is used to satisfy consumer needs and company goals, stimulate consumer interest, and generate sales.   1. Product/Service - what are you trying to sell? 2. Price - … [Read more...]

Want that job? You have to leave a good impression after that interview.

October 8, 2009 By Kristin Marquet

You finally landed an interview for your dream job.  You practiced the interview questions several times in the mirror and with a friend to make sure you have all of your answers down pat.  You finally went on the interview and you think you did well.  At this point, many times job seekers think the interview process is over, but it’s not. To make yourself memorable from the … [Read more...]

8 Skills that Makes Leaders Successful

September 29, 2009 By Kristin Marquet

The Only Skills You Need to be a Great Leader Organizations small, medium, and large need strong minded, smart, and resilient leaders.  Successful leaders have the ability to get others to follow his or her vision.  Leaders have clear visions of goals and objectives.  Leaders are flexible planners.  Leaders are proactive and do not stop until he or she is satisfied with … [Read more...]

Want to expand your professional circle but lack strong networking skills?

September 24, 2009 By Kristin Marquet

Effective business networking skills are essential to meeting other individuals and building solid and trusting relationships.  When professionals have a network they can rely on, it makes connecting with potential clients, partners, and employees easier.  Additionally, the more individuals that view you and your business positively, it will help expand your brand.  1.  Act … [Read more...]

Business development and marketing; the keys to success for companies

September 17, 2009 By Kristin Marquet

Why businesses still need business development in addition to marketing Today's workplace is nothing like it used to be with middle to senior level executives not getting large car allowances, company credit cards, and expense accounts upwards to several thousands per month.  Employee loyalty is non-existent and with the layoffs and firings.  Employees must also take on more … [Read more...]

Ever Manage Annoying Employees? Read this to learn how to handle them.

September 9, 2009 By Kristin Marquet

Dealing with difficult people in our personal lives is different then dealing with them in our professional lives, especially when we are the supervisor or manager.  Difficult employees or co-workers usually have an excuse for everything; they are late, they leave early, they never get their work completed on time, and if it is completed on time, it is usually sub-par, they ask … [Read more...]

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