Technological advancements are proving to be important tools for small businesses to stay competitive. One such technological advancement is artificial intelligence (AI), which is now being utilized across industries to help with processes, increase efficiency, and improve overall business operations. However, it also comes with challenges, such as cost, complexity, and AI … [Read more...]
5 Ways Automation Can Turbocharge Your Online Business
Worries that automation is difficult to implement and no less of a challenge can make online businesses miss out on some remarkable opportunities. Automation has long been used to speed up time-consuming manual processes, helping businesses become more scalable, productive, and – above all – profitable. But today, it has advanced by light years, ushering in a brand new era of … [Read more...]
How AI Can Close the Equality Gap for Women in the Workplace
In 2022, less than a third of corporate leaders at the VP level or higher were women, according to Women in the Workplace 2022 by McKinsey and LeanIn.org. In the study, 48% of women cited a lack of opportunities to advance as the key reason they moved on from their jobs. The barrier for women to achieve leadership roles has consistently been higher than for men. New … [Read more...]
10 Steps to Prepare for a New Website
Are you overwhelmed just at the thought of starting your new website? What do I need to provide to my website designer? What do I write? What photos to I include? Don’t worry, I have you covered. Below are 10 steps to prepare for a new website. These steps will help you take the stress out of preparing for your website. 1. Decide on a Domain Name I recommend purchasing … [Read more...]
Do What You Do Best, Outsource the Rest
The rapid pace of technological development is exerting profound changes in the way companies conduct some of their business activities. In recent years, many companies have sought to realize the economic benefits of technology by outsourcing some or all aspects of their IT-related services functions to third-party service providers, shedding non-core services and reducing … [Read more...]
Best WordPress Themes for a Business with a Female Target Audience
Are you running or going to start a website or blog targeted to a female audience? Men and women have different likes and dislikes, and you you should take this into account during your web design process. For example, did you know that research shows most men don't like the color purple? Take a look at the infographic from Visme for more details here to get to know more … [Read more...]
Why AI Spreads Gender Bias and How To Change It
AI is permeating the business world today the way electricity did at the turn of the last century. We can already see that businesses that put AI at their core can reach more people, more quickly and make more money. As Harvard Business School professors Marco Iansiti and Karim Lakhani show in their book, Competing in the Age of AI, Strategy and Leadership When Algorithms And … [Read more...]
Tools to Take Your Business to the Next Level in 2020
This is a sponsored post written by me on behalf of Women on Business' sponsor partner 8x8. The start of a new year is one of the best times to put together your business strategy for the next 12 months and develop plans to reach your goals. Fortunately, technology makes the process of strategizing, planning, and executing on your plans more efficient and cost-effective than … [Read more...]
5 Tools You Need to Find New Ideas for Your Blog
How often do you experience writer’s block? You know, when you have no new ideas for your blog, and you still need to come up with something. The words are somewhere in your head, but you can’t put them on paper. Or you lose faith in the power of your topic and feel tempted to try to come up with something better — but something better never comes. Simply put, writer’s … [Read more...]
10 Catchy WordPress Landing Page Themes
The landing page is far from a common page with words of welcome and entertaining visuals. Instead, it’s a powerful tool where you show the value of your service or product, earn trust, and convert visitors into your customers. Fewer words – more stats. According to the recent Unbounce research that covered 64,000 landing pages from 10 leading industries, an average … [Read more...]