Appearing on a podcast is an incredible opportunity to share your story, insights, and expertise with a broader audience. Whether you're a seasoned professional or new to the podcasting scene, preparation is key to ensuring a successful and impactful interview. Here's a five-step checklist to help you prepare for your podcast appearance and make the most of your time in the … [Read more...]
Enhancing Your Leadership Persona: Strategic PR Tactics to Elevate Your Influence
In an era where your brand is synonymous with your personal identity, strategic public relations (PR) have become the cornerstone for any executive looking to amplify their professional image. Business leaders are now expected to be at the forefront, championing their company's vision while forging meaningful connections with industry influencers, clients and the press. In … [Read more...]
When Should You Publish a Press Release?
Not all news is news. In the fast-paced world of business, every milestone and achievement can feel like a reason to shout from the mountain tops. After all, your hard work and dedication should be celebrated, right? While it's essential to recognize your accomplishments, it's equally crucial to understand that not all news is newsworthy in the eyes of journalists and the … [Read more...]
What’s Fueling the Publicity Boom in 2023?
In the dynamic and competitive business landscape of 2023, companies increasingly recognize the value of investing heavily in publicity to drive growth, engage customers, and maintain a competitive edge. This blog will delve into what are the driving factors behind these investments and compelling facts and figures that highlight its effectiveness in achieving business … [Read more...]
6 Basics of Media Pitching
Public relations is not something that comes easy. It takes a lot of time, relationship building, and hard work. However, if your budget doesn’t allow you to hire a professional, there are a few simple things every business owner can do to build up their reputation through PR without much effort. 1. Build up Your Network Yes, I know it sounds easy enough, but so many miss the … [Read more...]
5 Ways to be a Better Public Speaker
Public speaking is an excellent way to drive publicity for your business. By establishing yourself as a subject matter expert in your industry, you can get in front of audiences of people at events around the world. That kind of exposure can result in more business for you. Of course, it takes time to develop yourself as a public speaker who is good enough that organizations … [Read more...]
4 Tips to Strategize a PR Plan
Public relations (PR) is one of the key elements of a strong business foundation. It is important because it helps send a clear message out in the media about what the organization stands for. As an entrepreneur, you shouldn’t underestimate the importance of having a strong PR strategy in place. Since the field of PR is extremely competitive and dynamic in nature, you have … [Read more...]
Customer Satisfaction: Results vs. Effort
One of the hard truths of business is that you are paid and evaluated on your results, not your effort—a fact that occasionally makes “knocking it out of the park” with pricing feel unattainable. (And job satisfaction, less than desirable.) Particularly for businesses that specialize in custom services (raising my hand; are you as well?), establishing concrete pricing is … [Read more...]
PR 101: Customer Service Counts
Interesting business conversations can crop up just about anywhere—if you're paying attention and know exactly how, and when, to jump in. Such was the case the other day, during an informal meeting with a potential client. Informal, because our entire meeting took place at the checkout counter of her specialty food market. I knew from the start, that there would be … [Read more...]
Social Media Made Worthwhile
Here's a scenario you can relate to: Just before settling in to edit this post the other night, I skimmed eight different articles on social media (how-to, why-to, when-to, where-to, who-to...), clicked "Read Later" five times, "Pin It" once; posted on Facebook and Twitter, updated my Paper.li, shared a link on Google +, tweaked one of my online profiles and commented on one … [Read more...]