An effective manager is capable of leading a team of diverse people to reach a set of goals. In business, those goals change often, and keeping teams motivated to achieve them is extremely challenging. The reason isn't rocket science. Adults have their own reasons for showing up to work each day, and their individual goals don't always align with the goals of an executive … [Read more...]
How Business Women Can Beat Imposter Syndrome
Today is International Women's Day, so it seems like an appropriate time to reflect not just on topics like the gender pay gap and gender inequality in business leadership but on supporting women and helping them be more successful in the future. To that end, I'm not going to write about gender inequality in business today. There are plenty of statistics and research on that … [Read more...]
Small Business Guide to Instagram Ads – Infographic
Did you know that over 200 million people visit at least one Instagram business account each day? Did you know that 72% of users have been influenced to make purchases based on content they saw on Instagram? In other words, consumers are actively using Instagram and they welcome useful business-related content there. That means your business needs to be there as well or … [Read more...]
State of Women-Owned Small Businesses – Infographic
The number of women business owners increased by 18% in 2017. Today, 26% of business owners are women, and they tend to be younger than male business owners with 51% of women business owners under the age of 50 compared to 44% of male business owners. This data comes from a survey conducted by Guidant Financial of 2,600 small business owners and hopeful business owners. Among … [Read more...]
Bitcoin Basics Infographic – What Is Cryptocurrency and Why Should You Care?
Bitcoin is a word you've undoubtedly heard in the news lately, but it's still a confusing term that is often associated with nefarious transactions. The truth is that Bitcoin and other virtual digital currencies (referred to as cryptocurrencies) are becoming more mainstream, and more businesses are accepting Bitcoin for purchases every day. It's important that you understand … [Read more...]
Are You Making These Writing Errors? – Infographic
The English language is tricky, and rules can change. That's why it's so easy to make writing errors that can make you look unprofessional. A resume, email message, web page, blog post, report, presentation, or any other written document that is filled with grammatical errors and misspelled words will reflect negatively on your abilities, your intelligence, and your attention … [Read more...]
20 SEO Techniques You Should Use in 2018 [Infographic]
Search engine optimization (SEO) is an essential part of ensuring people can find your website and land on the most relevant pages at the right times. The challenging part of SEO is that Google seems to change the rules every week, and it's hard to keep up. What worked last month might not work this month. In fact, what worked last month could get you completely banned from … [Read more...]
2018 Best Places to Find a Job and Earn a Decent Salary [Infographic]
The 2018 ranking of the best places to find a job in the United States has been released by WalletHub. This year's list includes rankings for 182 cities across the country (including the 150 most populated U.S. cities and at least two of the most populated cities in each state) with rankings in categories like the job opportunities, employment growth, monthly average starting … [Read more...]
Why Smart Female Business Owners are Hitting Social Media Harder than Ever in 2018
The online business market has never been so full or fierce as it is now, and business owners are always on the lookout for ways to get to the heart of their consumers. This season, all the smart female business owners and digital marketers are turning their attention to a much-needed social media-based service that could change the game for a lot of companies: social media … [Read more...]
Shopping Cart Abandonment Rates Hit 75% – Infographic
On average, three out of four online shoppers abandon their carts without purchasing. That means the global shopping cart abandonment rate is 75%. Making matters even worse for ecommerce brands is data showing that 90% of those leads go cold after just one hour! The infographic from FulleStop below shows these statistics and more. For example, did you know that 52% of … [Read more...]