The past year was challenging for many in the real estate market. I recently sat in on a discussion from the heads of the #1 real estate brokerage in North America to discuss how we can use last year’s lessons to get the upper-hand in 2024. First, market ups and downs are built in. When times are tough, it feels like forever… When really it’s 2-3 years. Real estate is not a … [Read more...]
5 Small Business Growth Strategies that Work
Most entrepreneurs want to grow their businesses, but how do you do it? The good news is there are tried-and-true methods for small business growth that have been proven to work again and again. These are the fundamental growth strategies that all businesses---regardless of size, location, or industry---can follow to drive new revenues. Whether you're Apple, Google, or a small … [Read more...]
4 Ways to Extend Your Brand and Grow Your Business
I’m often asked by small business owners about brand extensions and how they can extend their brands to build their businesses. One of the first things I tell them is that they need to understand the ways they can extend their brands and how each way can affect their business before they can make any plans or decisions. Once a brand has been proven to be successful, it’s … [Read more...]
Is Your Leadership Style Riddled with Blind Spots?
As a business leader, do you know if your leadership style has blind spots? At work, to accomplish what needs to get done in a timely manner and to hit established deadlines, employees and leaders create policies and procedures that can be consistently followed. The ways we do things become habits, and we become comfortable following the day-to-day routines, thinking that such … [Read more...]
How to Avoid Fire-Fighting All The Time in Your Business
One of the reasons you went into business was to create a lifestyle you enjoy while doing what you love, right? However, your business has grown some and it may feel a little like you cannot stop putting out one fire or the other. Or maybe you have team members who seem unable to do anything without your direct supervision… which means your day is a mass of interruptions … [Read more...]
Building a Usable Vision Statement for Your Organization
Organizations that enjoy sustained success are built from the core values that remain foundational while their culture carefully adapts to changing business strategies and to a changing economic environment. Smart leaders take the time to identify the core values that are central to any organizational culture and then build strategies that are in alignment with these … [Read more...]
Step up your Digital Marketing Game for 2014
Hate to break it to you people, but “next year” is about to show up on your doorstep. All those goals that you have on hold, well guess what, your freezer just went on defrost. So between now and that ugly Monday that shows up after New Year's reveling, I'm going to help you—and me—get into fighting shape for the year ahead. If you want to rise above the noise, it’s time to … [Read more...]
The Advantages of Building a Culture of Teamwork For Corporate Events
Great teamwork skills can send ripples far out, and it amplifies the effects of individual efforts, too. Great teamwork makes it possible to accomplish things that individuals working their hardest could never dream to do, and this is an important thing to consider when you’re conceiving or managing events. Looking at your staff members as a cohesive team can make a lot more … [Read more...]
The Importance of Collaboration to Business Event Success
The positive effects of collaboration in business are becoming more well known, and that kind of success can carry over to event management as well. Networking can help you improve your event performance, organization, and volunteer productivity, and it can drive in new business as well. Event promoters who are members of several networks, and who enroll attendees as … [Read more...]
How to Make Sure You Have a Smooth Event Registration Process
You know what the largest hurdle is when you have to manually collect event registrations? All things are! Let’s take a look at the cold, hard truth. Dealing with registrant information with a spreadsheet can be prone to error and very time-consuming. Inversely, online registration lets people sign up when they want to, and the responses are recorded in real-time and … [Read more...]