Interview with Gabriela R. Chavez Kristin: What is your business background? Gabriela: Because of positive thinking and eternal optimism, I have an aptitude for developing strong professional relationships. Because of my genuine compassion and unwavering persistence, I have acquired professional experience in print and promotional modeling, hosting Hollywood events, and … [Read more...]
Networking, networking and more networking
Networking can seem like a daunting task for those with introverted and shy personalities, but it is a must to be successful. Since I've decided to give up a large portion of my client service business because I will be attending business school in the fall, I've decided to focus a lot more of my attention on going to events here in New York City and networking with people … [Read more...]
Maximize Productivity Using Social Media
In this day and age, there are so many different social media sites to choose from that it can become a full time job to update and monitor each profile. To eliminate that stress, follow these 13 steps to become more productive: 1. Select the top five social networks you are interested in joining. Check out Ning.com as it offers thousands of social networks for just about any … [Read more...]
Finally Get on TV with the Right Pitch
It's 2010 - Stop Procrastinating and Kick Your PR Plans into High Gear this Year Getting in TV is one of the best ways of generating publicity that increases your brand awareness, your creditability as an expert, get more clients, and increases sales. Yet, it is not easy if you don't know how to craft a pitch that is tailored perfectly to meet the needs of the … [Read more...]
Crush Your Competition in 2010
You are probably wondering how your competitors are getting write-ups and articles in newspapers, magazines and trade journals and getting interviews on TV? You are diligent about submitting articles and press releases to the media but nothing has been published. You ask yourself why, only to find out that you have not been submitting the right information in the right … [Read more...]
Interview with Prominent Skin care Expert and Make up Artist, Tayelor Kennedy
Kristin: Tayelor: What is your line of business? What services do you offer? Where are you located? Tayelor: I am a make-up artist and stylist. I service, Connecticut, New York, and Boston. I offer make-up application for brides, custom eyebrow shaping, eyebrow and eyelash tinting, custom blend foundation, and, powder, make-up bag makeover, and, cosmetic and fashion personal … [Read more...]
The Four Essential Elements to Your PR Toolbox
Part 5 of 7 Ever since the revolution of the Internet, more and more brands are becoming digital. To start playing with the big brands, smaller guys have to learn Internet based PR. They have to learn the right tools and tactics to stay ahead of the curve with the rest of the digital world. To be properly equipped, you are going to need the four following tools in your PR … [Read more...]
Want to fatten up your press page? Read this…
A solid press release gets the attention of the media. A press release could be one of the most cost effective tools any business owner can use. Press releases could be used to leverage more media attention - a feature story, an interview or a bylined article if you like to write. Content and formatting are both imperative when it comes to a press release. You want to make … [Read more...]
Learn How to Pitch the Media Correctly, without Upsetting Prospective Contacts
Publicity is more credible than advertising because it isn’t paid for directly by the company or person, while advertising space is. Public Relations specialists can't control the size of a write up as much as advertisers can. When your product, service, name, or company is in ink, it can generate great media attention, which is why billions of dollars are spent on PR every … [Read more...]
Interview with Prominent Radio Show Host and Entrepreneur, Sharifah Hardie
Kristin: Sharifah, why don’t you give us some background information on your entrepreneurial journey? Sharifah: I am a single mother of two and began my online experience as a way to provide for my children. After surviving several crushing disappointments including two failed marriages, being laid off six times, homelessness, the death of a close friend and the struggle to … [Read more...]