Do you get lost in your business plan? You’ve decided to leave your job and start your dream business. Nonetheless, as you organize your business plan, you’re at a standstill purely because you don’t know how to conduct market research. You don’t know how to determine who your market is. You also don’t know the best way to reach them. Read these tips to become the … [Read more...]
7 Steps to getting publicity by using press releases
Are you asking yourself, why hasn’t my company’s name been in ink yet? Continue reading to find out why many editors and reporters gloss right over your press releases and why they end up in the garbage Are you violating the cardinal rule of publicity? If so, it’s because editors and journalists don’t care about you. They don’t want to read self-serving press materials … [Read more...]
Who wants to double or triple their website traffic almost immediately?
Are you getting the most out of your online marketing? The Entrepreneur’s Guide to the Search Engine Marketing Plan So many people pose to be marketing experts, when in fact, some may actually be, but in my experience, I’ve come to find that most are full of hot air. They claim you will get thousands of visitors and increase your conversion rates by 100% if you purchase … [Read more...]
Why do I feel like I should’ve accomplished more? The Entrepreneur’s Guide to Meeting Goals Effectively
Are you where you want to be in your life professionally? Are you making what you thought you would be making? Have you accomplished everything you wanted to date? We all have dreams and goals of obtaining something, whether it is finding true love, starting our dream business or finding our dream job, or attaining financial freedom. However, when times get difficult and … [Read more...]
Planning Your Marketing Strategy Quickly and Effectively
It doesn’t matter whether you work for a large Fortune 500 company or own a small Mom and Pop grocery store, devising a sound marketing strategy is going to help meet monthly and annual goals and objectives smoothly and effectively. It doesn’t have to cost a million dollars and you don’t have to have an MBA from Harvard Business School either. The keys to developing a … [Read more...]
Quick Marketing Tips for Steady and Long Term Growth
With today's marketplace so cluttered, business owners have to differentiate themselves from the rest of the bunch. Continue reading to learn some of the fastest ways to market your business in a cluttered market. All marketing material images and tones should coincide with your brand. Website, postcards, mission statement, slogan, brochures, newsletters, letters, press … [Read more...]
Blogging – The New “In” Marketing Strategy
Blogging has become the most innovative marketing strategy since the creation of the Internet and the print sales letter. Blogs are great for online marketing campaigns because they are interactive communities for business owners and their audiences. Blogs, mostly have been used as substitutes or supplements to websites because they are user-friendly, easy to manage and … [Read more...]
6 Best Tips to Online Cost Effective Marketing
Is your business experiencing stagnation with the Recession? If so, continue reading. Five years ago, did you see this economic recession coming? Perhaps, you did to a lesser extent, but you didn't really think it was going to be this bad, right? With that said, companies have to gain leverage and position themselves to their markets by becoming the number one choice to … [Read more...]
Has Email Marketing Become Obsolete?
Even though we are bombarded with thousands of emails per week, email marketing has not become obsolete. In fact, email marketing is one of the most effective ways to stay in touch with existing customers as well as attract new customers if it used correctly. However, many business owners waste countless hours putting together email marketing campaigns with weak copy, bad … [Read more...]
Publicity and creating brands
Many small business owners think, “There’s nothing really that special about my business that makes it stand out from everyone else’s business. How do other businesses get publicity and create brands or company identities?” Once I talk to them a bit and find out about the products and services they offer, customer service, location, etc, I usually find an angle that would … [Read more...]