Video content helps businesses and brands boost conversion rates, brand awareness, and trust, and with more people watching online video content than ever, you need to make sure your business and brand are visible. That means you need to create video content and publish and share it across multiple digital channels, such as your website, blog, YouTube, social media profiles, … [Read more...]
How to Create the Most Impactful Branding for Your Mobile Videos
The use of videos as a key form of brand communication has skyrocketed in recent years and is showing no signs of slowing down. In fact, a whopping 81% of companies use video as a marketing tool, a 20% increase from last year. More than 70% of B2B marketers feel that video positively impacts their ROI, while 97% of marketers believe video has helped customers gain a better … [Read more...]
4 Reasons Why Your Corporate Video May Fail
Sponsored by Spiel Studios: If you're like most business owners, then getting the word out about the products and services you offer is a top priority. Having a presence on the web is an essential part of making a business successful in the 21st century. Failing to engage with prospective customers online will lead to stagnancy in relation to the growth your company … [Read more...]
5 Must Know Tips For Using YouTube In Business
There are so many things you can learn about marketing your business from the world around you. For example, I love watching the Food Network channel. Recently I started watching their Food Network Star Kids. It's amazing the talent these children have! What made me perk up was that one of the contestants has her own YouTube cooking show. She is only 11 or 12 years old. She … [Read more...]
Video Marketing – The Top 10 Misconceptions
As you look for ways to market your business, you’ve probably come across video marketing. Many business owners don’t understand the concept behind this term and have many misconceptions. How to Use Video Marketing There are two ways you can look at video marketing: First, you use video to market a product or service. Specific videos are created that describe your … [Read more...]
Top 8 Questions About Video Marketing Answered
If you wanted to get to know someone, what steps would you take? Would you invite them to lunch or for a cup of coffee? It’s always easier to get to know someone when they are sitting across the table from you. What happens in your business when you can’t reach your ideal customer/client and have that face-to-face interaction? How do they get to know you? You introduce … [Read more...]
Ramp up Video Marketing Impact
Sponsored by Alphabet Transcription Specialists: Make a splash. Make your mark. Make an impact. So many terms, but the gist of it all is this: to grab the attention of your target audience and leave them asking for more. Say you specialize in video production and marketing. Naturally, you would want your clients to be satisfied with your work, wouldn’t you? You would want … [Read more...]
Videos in Email Marketing – Getting Better [Infographic]
According to the data in a new infographic from Email Monks, 58% of email marketing message recipients will be able to view videos that you include in your campaigns without leaving their email programs. The other 42% will see a static image and have to click-through to watch the video online. Data from Wistia and Video Explainers tells us that using video in email training … [Read more...]