In the dynamic landscape of marketing, influencer collaborations have become an integral strategy for businesses aiming to connect with their audience authentically. Despite the undeniable success stories and widespread adoption, there are persistent misconceptions about influencer marketing that need to be addressed. Some believe it's exclusively for big brands with massive … [Read more...]
3 Brand Marketing Strategies to Add to Your Instagram
Are you looking to market your business on Instagram? Depending on who you’re targeting and where your audience is, this free platform is a great inbound marketing strategy to add to your plan. Below you'll learn what brand marketing is, the Instagram stats you should know, and three important tips to uncover. What is Brand Marketing? Let’s start off the boat with the … [Read more...]
Freeing Yourself from the Scroll – How to Use Social Media and Live Your Life
Many of us have an intense love/hate relationship with social media. There are things to learn and great content to consume — but man, you can scroll for a solid 45 minutes in what feels like a blink of an eye. How do we help ourselves reap the benefits of social media (even just the laughs) without frittering away too much of our time at the expense of actually living? Here … [Read more...]
5 Tips for Boosting Your Success on LinkedIn in 2023
LinkedIn is like any social platform – it's only as good as the effort you put into it. If you only visit when posting a job or sharing a job update, you're missing out on opportunities to grow your LinkedIn presence and foster professional relationships. Luckily, there’s always a chance to turn things around. Here are five tips for setting yourself up for success on LinkedIn … [Read more...]
7 Elements that Make a Social Media Strategy Successful
As we move towards 2020, it is more evident than ever that social media is paramount to business growth. Every brand needs a custom social media strategy based on its current social media standing, business goals, and resources available to them. To leverage social media in your favor, it is necessary to have core building blocks in place to ensure your business gets the … [Read more...]
When Your Social Media and Business Lives Collide
Sponsored by LowestRates.ca: Social media is one of the greatest stories of the past decade. Ten years ago, most of us were not on Facebook. Today, you might not know a person who doesn’t use Mark Zuckerberg’s world-conquering platform. With so many large and up-and-coming social media sources taking up more and more of our time, it’s inevitable that social media users will … [Read more...]
Social Media Business Pages vs. The Traditional Business Website
I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]
The Perks and Perils of Using Social Media in Career Building
Perhaps you've come across a lot of reading on how social media can build a career or how it can help you land a job. However, while these topics seem to be saturated, only a few sources actually have discussed how social media can have both positive and negative effects on career development. Yes, you read it right. Social media may increase your chances of landing a job, … [Read more...]
4 Benefits of Using Curated Content on Social Media
curated content Do you share other people’s content on your social media profiles? If not, it’s time to start. Content curation may seem counterintuitive, but it has powerful benefits for your business. Here are some benefits of using curated content on social media. 1. Building Trust with Your Audience If you only share your own content on social media, your audience may … [Read more...]
7 Secrets for Creating Blog Posts that Get Shared
Do you spend hours creating blog posts only to get no social shares? This is frustrating for any business owner, but it’s a common problem. Most posts receive few social shares. In fact, more than half of blog posts receive two or less Facebook interactions! After doing the hard work of writing a blog post, you want it to reach the widest possible audience. Social shares can … [Read more...]