Do you remember when you were young how simple it was to find a best friend? I remember around the 3rd or 4th grade – my teacher randomly assigned me a seat behind a girl in class whose name was also Denise. Naturally, it was love at first name. Of course, that was then, and now we’re all grown up. As adults, there is a lot more that goes into deciding who we’ll let … [Read more...]
How to Market Your Business When You’re Too Busy
Man, if I had a dollar for every time someone told me they didn’t have time to market. Listen, I get it. You have a job to do. On top of marketing for new business, you need to provide killer services to the clients you already have. That’s correct, and you shouldn’t listen to anyone that tells you otherwise. But that doesn’t mean you shouldn't be marketing. The best time … [Read more...]
How to Achieve Peak Performance – Business Lessons from a Baseball Mom
My son has been playing travel baseball for nine years, and throughout those nine years, I have learned some valuable lessons: An eight a.m. baseball game in a state outside my own is the perfect alternative to the average family vacation. Life is far too short to waste precious time scrubbing stains out of white uniform pants. The True meaning behind “heads up!” is … [Read more...]
3 Entrepreneurial Habits for the Non-Entrepreneur
These days, it is impossible to scroll through my newsfeed without reading an article around entrepreneurship -- articles ranging from what successful entrepreneurs eat for breakfast to the top ten reasons I should quit my job right now. While I do find much of these articles entertaining and at times enlightening, I wonder if we, as a society, might put too much of our … [Read more...]
You Only Get One Chance to Recognize a Good First Impression
I recently read an article indicating that using emoticons in professional correspondence might make a wrong first impression. The author shared a recent study published in the Journal of Social Psychological and Personality Science: Effects of Smiling Emoticons on Virtual First Impressions. The results indicate that including the adorable smiley in your work email might be … [Read more...]
Social Media Business Pages vs. The Traditional Business Website
I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]
Fear of Rejection isn’t Reserved for Anyone – It’s Represented in Everyone
I’m afraid of rejection. The idea of putting myself out there, sharing my opinions and experiences for the world to judge, is terrifying. And yet, I do it. I am opening myself up to scrutiny right here, right now. A friend and business connection recently asked me, "How do you do it?" after learning I am now contributing content for Women on Business. Meaning, how do … [Read more...]
The Best People For The Job vs. The Best Job For The People
I was a bit of a late bloomer. I accepted my first "real job" five years after graduating from college. Sure, I made a living, but I bounced around jobs that, at least for my goals, were not career-track endeavors. Finally, I landed what I considered to be a “real job” – working for a law firm. Although I majored in advertising & marketing at Boston University, my lack … [Read more...]
If You Want Everything Done Right – Delegate!
I know this is nothing new. We are all aware delegation is necessary. “If you want something done right, Do it yourself.” Raise your hand if you can relate to this quote by Charles-Guillaume Étienne. That’s me, jumping up and down waving my hand in the air. I have been known to fall victim to that mantra every now and again. That's not terrible advice. The truth is if you … [Read more...]