Your business needs to have a process in place to deliver exceptional customer service when and where people are looking for it, and that includes on social media. Every day, consumers post questions about brands and products on their social media profiles, particularly on Twitter and Facebook. Some might even take the time to go to your business' Facebook Page to post a … [Read more...]
7 Social Media Mistakes that Could Ruin Your Chances to Land a New Job
Looking for a new job? 93% of hiring managers review your social media profiles before they'll consider hiring you. Are your profiles telling the right story? If not, your chances for getting that job you want might be zilch. The infographic at the end of this post provides a bunch of data that you should know before you start your next job search. Most importantly, your … [Read more...]
4 Important LinkedIn Updates For Busy Women on the Move
Are you still trying to figure out how to win the title of superwoman, while still being "LinkedIn" to all of the important things that are taking place around the world? Managing a career, a partnership, and kids can be enough to make you want to clone three more versions of you. Even if you are single and childless, life’s responsibilities still find a way to leave you … [Read more...]
Get More Out of LinkedIn
Are you using LinkedIn to full effect? For most entrepreneurs, the answer is “no.” I’ve worked with and talked to hundreds of entrepreneurs and—generally speaking—most of them aren’t taking advantage of the potential of LinkedIn. That’s a real shame, because LinkedIn is a great place to generate leads and brand yourself and your business. In fact, of the top three social … [Read more...]
4 Effective Ways to Build an Online Brand
If you’re in the process of starting your own business, it’s important that you read this. To make a business successful is tough. There is an evident need to get noticed, be taken seriously, and of course, get plentiful opportunities to flourish. Luckily, in this age and time, this issue can be resolved with one simple thing: online branding. “Who are you? What services do … [Read more...]
The Power of Long-Form Content in Your Marketing Strategy
If you’d like to improve your conversion rate, social shares, engagement and search engine rank, consider harnessing the power of long-form content in your marketing strategy. What is Long-Form Content? Long-form content, as the name implies, uses lengthy articles as part of a broader, comprehensive content marketing strategy. Typically, an article is considered long form if … [Read more...]
Tips for Building Brand Awareness
You’ve worked hard to build your brand. You‘ve identified a target market, built a solid product or service offering, and gone above and beyond to ensure your website is full of actionable information that leads to conversions. Now it’s time to take the next step---to focus on building brand awareness. Not sure where to start? Follow the tips below for attracting attention … [Read more...]
3 Tips to Jump Start Your Social Media Strategy and Gain a Board of Directors Seat
How do I jump-start my social media strategy to gain a board of directors seat this year? I get this question a lot, and recently, many people have been asking me for ideas that would help them get a better focus for a social media plan. Here are a few tips to help you get started: 1. Start your social media self-promotion plan in phases. Align your marketing to these four … [Read more...]
Effortless Social Media: How To Always Have Something Worth Sharing
Social media is a marathon, rather than a sprint. Success involves turning up time after time and simply getting down to business. The problem with such a discipline is that while we all start out with the best of intentions, it’s easy to rapidly start running out of things to say. After all, how do you post to Twitter, Facebook, LinkedIn and other social media sites multiple … [Read more...]
Why Your Clients Dictate Which Social Media Platforms Work Best For You
Your client profile is not complete until you know which social media platforms your clients like use to communicate and how often they use those platforms. Share too much or too often and you lose them. Share too little or every blue moon, and your voice gets lost. There is a fine balanced line between informing or sharing and bombarding and overselling. You have to … [Read more...]