Starting a business seems easy enough. Obtain a business license and do what you like forever all while making money. Sounds like a dream come true. That’s pretty much what I thought when I started my first business 10 years ago. No, I wasn’t quite that naive, but I did think it would be easy. It was far from. There were easy parts of course, building the website, marketing, … [Read more...]
6 Basics of Media Pitching
Public relations is not something that comes easy. It takes a lot of time, relationship building, and hard work. However, if your budget doesn’t allow you to hire a professional, there are a few simple things every business owner can do to build up their reputation through PR without much effort. 1. Build up Your Network Yes, I know it sounds easy enough, but so many miss the … [Read more...]