In today's digital marketing climate, personal branding has become more critical than ever for new startups and solopreneurs. With the proliferation of social media and other online platforms, it's easier than ever to create and share content with a global audience. However, this also means there is more competition than ever before. In order to stand out from the crowd and … [Read more...]
Why You Need a Strong Brand Voice and 4 Powerful Ways to Develop Yours
Businesses that are memorable and command a loyal following have one thing in common -- they have a strong brand and a unique voice behind it. They invest in uncovering a consistent message and tone that others easily recognize across their entire marketing strategy and communications. This consistent message and tone is the brand voice. Visual identity like your logo, … [Read more...]
5 Steps to Build Your Personal Brand and Business with Public Speaking
Public speaking offers women in business a significant opportunity to gain publicity, increase your personal and business brand exposure, and drive sales. But how do you become a public speaker? First, you need to establish yourself as an expert and thought leader in your field, and there are some very specific steps that you can take to do it. Following are fives steps … [Read more...]
3 Ways to Own Your Personal Power in Business
With the arrival of the new Wonder Woman movie, now is the perfect time to consider how you can put your own power on display. You may not be a superhero, but you do have a special power. In fact, the smart woman in business realizes she has a special power not related to any position she holds. That is her personal power — the power she has simply because she is who she … [Read more...]
3 Steps to Rebrand Yourself When You Want to Pivot into a New Area
You've been at the same job or running the same business for quite a while now, and you've gotten known for the work you do. Yay! While that strong personal brand has served you well and has made you a successful woman in business, it's now feeling a bit restrictive. Why? Because you want to go into a different area. When you want to move up or over after having done the … [Read more...]
4 Tips for Building a Positive Online Presence
By now, most of us are well aware that sharing inappropriate photos, posts, or other information online could negatively impact our careers, but new research by CareerBuilder shows that these days, not having any online presence at all can be damaging, too. According to the survey, 35 percent of employers are less likely to interview an applicant they can’t find online, and … [Read more...]
How to Do PR for Your Personal Brand
Whatever the cause – a new dream to pursue, a shift in direction or something else – you’ve decided that your future is in your own hands. Whether you’ve started your own business or are simply looking for new opportunities, building a personal brand that is recognizable and relate-able is critical for taking the next step in your personal career journey. Where do you start? … [Read more...]
Building and Protecting Your Personal Brand
Your personal brand is the reputation you have built over time. It is what people say about you when you are not in the room. Did you know that your personal brand travels with you as you journey through life becoming more refined and defined through your life experiences? If you review your past, you can notice that the various chapters of your life have different … [Read more...]
Brand Marketing Opportunities and Challenges for 2013
NEWS AND INSIGHTS UPDATE: Are you ready to market your brand and get big results in 2013? Remember, brands can belong to companies or individuals. It's just as important to develop and promote your personal brand in order to reach your career goals as it is for a company to market its brands. 2013 will be a year filled with opportunities and challenges for brand … [Read more...]