Internal branding is the ongoing process of educating employees so they understand, support, live, advocate, and guard your brand promise. Internal brand building is an essential part of developing a successful business of any size. Whether you're a solopreneur, a startup founder, or leading a team at a Fortune 100 company, internal branding matters. Why? The answer is … [Read more...]
Improve Sales by Training the Sales Staff on Your Products and Services
One of the most vital tools in a sales person's arsenal is a thorough knowledge of the products or services they are selling. Training for that should be customized to each company. However, a significant portion of the $5 billion a year that United States companies invest in training their sales staffs is focused on cookie-cutter programs about closing deals, making good … [Read more...]
What Should Be Included in Start-Up Training?
Your new recruit walks in the door on his or her first day on the job. You complete the mandatory paperwork, walk them through the building, and then either start their training or turn them over to their manager. What next steps can you take to ensure that this new employee will be able to function effectively in their new workplace? As a human resources professional, it … [Read more...]
Helping Employees Change Habits Takes 66 Days
Introducing new working habits and training procedures into the workplace takes a little longer than the traditional thinking about habits suggests. Since 1960, when Dr. Maxwell Maltz suggested in his book "Psycho-Cybernetics" that it take 21 days for people to trade one old habit for a new one, many training programs have been set up on the assumption that within three … [Read more...]
Integrating Team Building into Employee Training
There are a lot of different reasons why companies employ team-building activities. Teamwork leads to more productivity, creativity, and interaction, and it turns people into more successful individuals and workers. Training your event staff using team-building exercises can make for a more flexible, fluid, and efficient event experience. Why Do Companies Train Using Team … [Read more...]
The Importance of Corporate Training Quantified [Infographic]
For many employees, corporate training is perceived as a waste of time or a chance to get away from their desks for a day, but for corporations, training delivers quantifiable results. In an infographic from Protential Human Capital Development, the ROI of corporate training is calculated across an organization. By providing statistics from empirical research, Protential … [Read more...]