If you sell something to your community of clients, and they receive some measure of enjoyment, appreciation, usage, or some other measure of value out of your product or service, then you're fulfilling the role your company exists to play. Entrepreneurs exist to create value for the economy: this is the primary benefit they offer. Without a special group of someones … [Read more...]
Your Product or Service: How to Price it Right
I've always believed that you must price your particular product or service at a level that provides value for others at a price they're willing to pay. There are two parts of a price tag: one is the actual sale price of the item. The other is the value that the purchaser finds in buying that item. The actual sales price is just a number. However, the item is essentially … [Read more...]
How important is Relationship Marketing?
It doesn’t matter whether we are in a recession or prosperity, staying in touch with clients is imperative. Staying in contact not only shows that we care about our clients’ needs and wants, it also shows that they can trust us to be there for them at any given time. The more support we provide and the happier our clients are, the more they will come back and purchase from … [Read more...]