Sponsored by Pop Events Group: You have a great new product that everyone needs to know about. That means planning a public product launch that includes the press, your best customers, and maybe some celebrities. There’s a lot to do before the launch date, and you're not sure where to begin. That’s where help from corporate event planners will make a difference. Here are … [Read more...]
Establishing Thought Leadership Through Community Events
Every company strives to become a thought leader in a certain field or in several fields. Being perceived as a thought leader helps to attract new customers and reassures existing ones that they made the right choice by hiring your firm. Building a reputation as a thought leader in any field requires a complex strategy that includes event management, social media, speaking … [Read more...]
Hosting a Client Hospitality Event? Here’s Why You Need to Watch What They Eat
Food allergies, as well as personal food preferences, are on the rise. Currently, Food Allergy Research and Education (FARE) estimates up to 15 million Americans have food allergies. As a result, hosting client hospitality events is becoming more complicated. As a professional corporate event planner, however, I see this trend as an opportunity, not a challenge. By noting … [Read more...]
Event Planning Guide: How to Host a Successful Event
Sponsored by: AMC Commercial Cleaning Whether you’re a professional event planner or planning an event because you’re the designated go to person, the rules don’t change. A successful event comes down to three important principles: organise, organise and organise. To help you organise an event that guests will talk about for weeks afterwards, here are seven helpful … [Read more...]
The Advantages of Building a Culture of Teamwork For Corporate Events
Great teamwork skills can send ripples far out, and it amplifies the effects of individual efforts, too. Great teamwork makes it possible to accomplish things that individuals working their hardest could never dream to do, and this is an important thing to consider when you’re conceiving or managing events. Looking at your staff members as a cohesive team can make a lot more … [Read more...]
Event Management Trends that Dominated 2013
It’s 2013, and more than that, 2014 is right around the corner. It’s time to look into the top event management trends. Things usually start trending in business or event management because they work, so it’s imperative that you pay attention to them and begin to integrate them into your event work for more successful events. 1. Mobility Tablet and mobile apps have become … [Read more...]
The Importance of Collaboration to Business Event Success
The positive effects of collaboration in business are becoming more well known, and that kind of success can carry over to event management as well. Networking can help you improve your event performance, organization, and volunteer productivity, and it can drive in new business as well. Event promoters who are members of several networks, and who enroll attendees as … [Read more...]
Testimonials: Why your Event Needs Them
For events, testimonials are essential. Just like endorsements are needed for LinkedIn and good references are a critical part of your resume, testimonials prove that you have experience, have attendees that have been satisfied, and will provide what is promised. Two reasons that you should gather testimonials for the event website are that your attendees are going to sell … [Read more...]
How to Make Sure You Have a Smooth Event Registration Process
You know what the largest hurdle is when you have to manually collect event registrations? All things are! Let’s take a look at the cold, hard truth. Dealing with registrant information with a spreadsheet can be prone to error and very time-consuming. Inversely, online registration lets people sign up when they want to, and the responses are recorded in real-time and … [Read more...]
Mastermind Brainstorming Events
A mastermind group for brainstorming events is an innovative way to create goals. There is a commitment and high level of energy that comes with participants of a mastermind group. The people in the group challenge each other to create goals and brainstorm ideas. They support each other with honesty and compassion. The concept for this type of group was started in the early … [Read more...]