As the holiday season approaches, businesses are gearing up to compete for customer attention. But in a crowded marketplace, how can your brand stand out? One increasingly effective way is to go local. By making your holiday marketing strategy hyperlocal, you can create deeper connections with potential customers, increase foot traffic, and foster loyalty that lasts well … [Read more...]
Consistency is the Best-Kept Marketing Secret. Here’s Why.
When it comes to marketing, there are a lot of strategies and tactics. Social media. Email marketing. SEO. PPC. The list goes on. While all have their place in an effective and well-rounded marketing strategy, none of them will truly work without one key component: Consistency. Consistency has to be at the heart of your marketing. Without it, you'll struggle to gain traction, … [Read more...]
10 Proven Tips for Small Business Gift Card Marketing
A 2022 survey by YouGov.com, conducted for CreditCards.com, revealed that 47% of American adults have at least one unused gift card. That means the merchants keep all of the money they made from the original gift card purchases. It's not surprising that gift cards are so popular among large and small businesses. The trick for a successful gift card marketing program is to … [Read more...]
5 Simple Ways to Steal Market Share from Competitors
One of the strategies you can pursue to build your business is acquiring new customers. You can do this by attracting completely new customers who don’t already purchase the types of products and services you offer and by persuading customers who already buy from your competitors to buy from you instead. When it comes to stealing customers from your competitors, it can help … [Read more...]
7 Steps to Boost Your Content Marketing Productivity
At this point, most small business owners know that content marketing can help their businesses. Ninety-four percent of small businesses are using content marketing to boost brand awareness, drive traffic, generate leads, and acquire customers. While content marketing has obvious benefits for your business, it can be a very time-consuming venture. Small business owners have … [Read more...]
3 Common Reasons Why Your Content Marketing Isn’t Working (And How to Fix It)
Are your content marketing efforts not paying off? Many businesses are in the same boat. Only 30% of B2B marketers say that their organization’s content marketing is effective, according to the Content Marketing Institute. After you’ve invested so much time and money in content marketing, not seeing the results you wanted is frustrating. There are some common reasons that … [Read more...]
3 Marketing Tactics for Small Business Success
Small businesses are the cornerstone of the American economy. According to the U.S. Small Business Administration (SBA) there are more than 28 million small businesses in the United States. Of this total, nearly 36% are owned or led by a woman. Small businesses provide 55% of all U.S. jobs and have added 8 million new jobs to the economy since 1990. Our country is a land of … [Read more...]
Small Business Facebook Posting Tips
If you want to use Facebook to grow your business, then you need to understand how to publish updates to your Page that people actually want to read, share, and respond to. It gets harder every day for businesses to get noticed on Facebook because Page updates don't get the same "weight" in the algorithm Facebook uses to show updates in users' Profile streams. Page updates … [Read more...]
5 Steps to Promote Your Business on Pinterest
Are you using Pinterest? Are you using Pinterest for her personal use or business use? It should be both! Pinterest has grown substantially in the past few years, and did you know that the majority of users are women? This probably comes as no surprise, but it's also why you should be using Pinterest to promote your business. Women are the ones that buy! Here are a few … [Read more...]
A 7 Step Marketing Plan That Absolutely Works
Setting up your business to make sales can sometimes feel a bit like a 'hit or miss' event. It does not have to be quite so complicated. What if you had a system that worked and worked and worked? Let me give you a simple marketing plan that you can use to double your business within the next 12 months and start attracting a flood of ideal customers within the next 90 … [Read more...]