As the holiday season approaches, businesses are gearing up to compete for customer attention. But in a crowded marketplace, how can your brand stand out? One increasingly effective way is to go local. By making your holiday marketing strategy hyperlocal, you can create deeper connections with potential customers, increase foot traffic, and foster loyalty that lasts well … [Read more...]
What is a Fractional CMO and Do You Need One?
In today’s business environment, companies must remain agile, especially when it comes to leadership roles that directly impact growth, such as the Chief Marketing Officer (CMO). For many businesses, hiring a full-time CMO might not be feasible or necessary. This is where a fractional CMO comes into play. But what exactly is a fractional CMO, and how do you know if your … [Read more...]
Consistency is the Best-Kept Marketing Secret. Here’s Why.
When it comes to marketing, there are a lot of strategies and tactics. Social media. Email marketing. SEO. PPC. The list goes on. While all have their place in an effective and well-rounded marketing strategy, none of them will truly work without one key component: Consistency. Consistency has to be at the heart of your marketing. Without it, you'll struggle to gain traction, … [Read more...]
Why Nonprofit Collaborations Should Be a Part of Your 2024 Marketing Strategy
As organizations increasingly recognize the power of collaboration in achieving shared goals, the spotlight shifts towards a realm where purpose meets strategy: nonprofit collaborations. Businesses are discovering that integrating philanthropy into their marketing strategies is not just a feel-good move. Nonprofit collaborations have the opportunity to enhance brand reputation … [Read more...]
5 Reasons Why Your Small Business Should Be Using Email Marketing
For many small business owners, email marketing can feel like a luxury that falls outside the budget. There never seems to be enough time, money, or know how to make it happen. And with everything else that has to be managed, it often gets left by the wayside. This is unfortunate considering the many benefits that a business owner can derive from implementing an effective … [Read more...]
7 Elements that Make a Social Media Strategy Successful
As we move towards 2020, it is more evident than ever that social media is paramount to business growth. Every brand needs a custom social media strategy based on its current social media standing, business goals, and resources available to them. To leverage social media in your favor, it is necessary to have core building blocks in place to ensure your business gets the … [Read more...]
5 Simple Ways to Steal Market Share from Competitors
One of the strategies you can pursue to build your business is acquiring new customers. You can do this by attracting completely new customers who don’t already purchase the types of products and services you offer and by persuading customers who already buy from your competitors to buy from you instead. When it comes to stealing customers from your competitors, it can help … [Read more...]
3 Common Reasons Why Your Content Marketing Isn’t Working (And How to Fix It)
Are your content marketing efforts not paying off? Many businesses are in the same boat. Only 30% of B2B marketers say that their organization’s content marketing is effective, according to the Content Marketing Institute. After you’ve invested so much time and money in content marketing, not seeing the results you wanted is frustrating. There are some common reasons that … [Read more...]
The Power of Long-Form Content in Your Marketing Strategy
If you’d like to improve your conversion rate, social shares, engagement and search engine rank, consider harnessing the power of long-form content in your marketing strategy. What is Long-Form Content? Long-form content, as the name implies, uses lengthy articles as part of a broader, comprehensive content marketing strategy. Typically, an article is considered long form if … [Read more...]
5 Steps to Conduct a Brand Audit in Your Annual Business Wrap-Up
Sponsored by VISA Business: As the year draws to a close, it’s essential that you include a brand audit in your annual business wrap-up. Have the strategies and tactics you’ve implemented during the year effectively grown your brand? Has your brand veered off course in any way? Without the answers to these questions, you could be moving in the wrong direction in 2014. The … [Read more...]