Blog from Maribeth Kuzmeski of Red Zone Marketing Infomercials help brands sell over four billion dollars of products and services every year. While some members of the advertising industry view infomercials as second-rate campaigns, in general, they work. That’s why they are on all of the time! So whether you use the medium or not, following these 3 elements of … [Read more...]
Imitating Innovators is Smart Business
Did you know that 97.8% of the value of innovations goes to imitators? (“Imitation is More Valuable Than Innovation,” Harvard Business Review, April 2010.) White Castle led to McDonald’s; Diners Club lead to Visa, MasterCard and American Express. Walmart’s founder admitted to borrowing most of its practices from others and improving on them. In the financial services … [Read more...]
Planners vs. Actors – How to find a profitable balance between over-thinking and jumping the gun
Blog from Maribeth Kuzmeski of Red Zone Marketing Are you doing without planning or planning without doing? My own first reaction is to take quick action without taking the time to plan – a “Let’s Do it Now” mentality. I constantly have to stop myself from acting without planning, and allow some time to think through the strategy first. Others spend so much time … [Read more...]
How to write a quick and effective press release
Part of any promotional strategy for any size business in any industry or market should be the Press Release. This simple tool is used to communicate information – news. The classical definition of “news” is that this is information that is new…something heretofore not yet announced or known. A press release should also impart value to the reader. That value can … [Read more...]