Hello, my fellow entrepreneurs! In this article, we're going to discuss something that is very relevant in today's digital world: Personal Branding. As an entrepreneur, you have a powerful tool at your disposal that can help your business stand out and succeed: your personal brand. Developing and leveraging your personal brand allows you to build credibility and authentically … [Read more...]
5 Key Benefits of Internal Brand Building
Internal branding is the ongoing process of educating employees so they understand, support, live, advocate, and guard your brand promise. Internal brand building is an essential part of developing a successful business of any size. Whether you're a solopreneur, a startup founder, or leading a team at a Fortune 100 company, internal branding matters. Why? The answer is … [Read more...]
Build Experiences, Not Products
The term "experience" is being used a lot these days -- probably too much, to the point where it's lost some of its value. The concept of building brand experiences isn't a new one. After all, the way consumers experience a brand is a fundamental step of brand building. The reality is there is more to building brand experiences than investing in some experiential marketing … [Read more...]
4 Ways Brand Trust Gives Your Business a Competitive Advantage
What comes to mind when you think about your favorite brand? Typically, when a consumer really likes a brand, they trust the brand to deliver on its promise in every interaction and experience. Since they trust the brand to meet their expectations consistently, they choose it over other brands - even if it costs more or they have to travel farther to get it. What I just … [Read more...]
Telling Brand Stories that People Can Relate To
Brand stories are very effective in marketing and can help you build both brand loyalty and vocal brand advocates. But how do you turn your brand messages into something consumers can actually relate to? The answer is simple. You need to develop brand experiences and create brand stories that are meaningful to your target audience. Brand storytelling has become a vital … [Read more...]
Branding Challenges Faced By Small Businesses
Talk to any small business expert - branding is a huge part of any business. Establishing the proper brand can make or break your business. What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Branding is so much more than that! Consider it a promise made to your … [Read more...]
5 Proven Steps for Sparking Insane Brand Love
Earning the adoration of customers is undoubtedly something every entrepreneur wishes for her business. Yet knowing how to win this brand love is something that remains a mystery for many. Brands like Starbucks, Nike, and Apple seemed to have cracked the code. One read through their Facebook or Twitter pages and you’ll quickly pick up the enthusiasm of their fans and … [Read more...]
How to Boost Your Brand in 2016
So… what is a brand? "A brand is a reason to choose." Cheryl Burgess – Blue Focus Marketing "Branding is the sub-total of all the “experiences” your customers have with your business.” Bryan Eisenberg – Author of Waiting for Your Cat to Bark “A brand is a singular idea or concept that you own inside the mind of a prospect.” Al Ries – Author of Positioning: the Battle … [Read more...]
3 Steps to Turn Your Staff into Brand Ambassadors
Sponsored by Fire Label: Promoting a positive image of your business should be one of your top priorities, and your staff members can play a crucial role in this. Whenever they come into contact with current or prospective customers, your personnel can influence the way in which your firm is perceived. To ensure your employees create the right impression, here are three … [Read more...]
4 Ad Agency Secrets for Better Brand Building
Nowadays, reaching out and selling to customers is easier thanks to online networking and social media. The problem is several businesses are using the same methods. How do you elevate your brand to claim its niche in the market? What steps will you take to get new customers and make them loyal enough to keep coming back for more? We might find the answer in four ways … [Read more...]