If you’ve ever thought about branding or re-branding, you might be overwhelmed by the process and not sure where and how to start. If the idea of branding seems like a big job and you keep putting it off, there’s one thing to understand that will help you enjoy creating and delivering a highly successful and rewarding brand---your brand is never done. A Brand is Never … [Read more...]
5 Ways to Sell Your Brand
Building a loyal customer base is absolutely essential for your business if you want to achieve steady sales growth. According to Pew Research, loyal customers on average are worth up to 10 times as much as their first purchase. Your probability of making a sale to an existing customer is 60 to 70 percent compared to 5 to 20 percent probability for selling to a new … [Read more...]
4 Effective Ways to Build an Online Brand
If you’re in the process of starting your own business, it’s important that you read this. To make a business successful is tough. There is an evident need to get noticed, be taken seriously, and of course, get plentiful opportunities to flourish. Luckily, in this age and time, this issue can be resolved with one simple thing: online branding. “Who are you? What services do … [Read more...]
4 Strategic Branding Opportunities Most Online Businesses Miss
There’s no shortage of ways to promote your business online. From social media to guest posting to traditional digital advertising … the possibilities abound. Unfortunately, the online space is so crowded that it can be hard to stand out and get attention. In fact, much of the advice you’ll find for building your brand is designed for companies that already have an audience. … [Read more...]
Don’t Compromise Your Brand by Making These 3 Mistakes
There are two types of branding; there is personal branding and business branding. Personal branding is when you market yourself, and business branding is when you’re marketing your business. Often, entrepreneurs have the mindset to please everyone. That mindset typically comes from wanting to make a profit. Of course, entrepreneurs want to turn a profit, that’s one of the … [Read more...]
Establishing a Leadership Brand Within Your Organization
The term, leadership brand, was first used by David Ulrich and Norm Smallwood in 2007. Not only were these university professors describing---in their book with the same name---a way to assess the competencies that individual leaders must possess, but also to address the importance of leadership within the organization. In other words a company needs both individual leaders to … [Read more...]
How to Do PR for Your Personal Brand
Whatever the cause – a new dream to pursue, a shift in direction or something else – you’ve decided that your future is in your own hands. Whether you’ve started your own business or are simply looking for new opportunities, building a personal brand that is recognizable and relate-able is critical for taking the next step in your personal career journey. Where do you start? … [Read more...]
7 Easy Ways to Screw Up Your Brand
Your brand is your promise to consumers and the world. Unfortunately, with very little effort you (or others) can screw it up, leaving you scrambling to do damage control. Here is a list of ways you can make a mess of your brand: 1. Ignore Your “Core Truth.” Every brand has something that it does well that makes it unique. It’s the thing that people automatically associate … [Read more...]
8 Legal “To-Do’s” for Your Rebranding Campaign
Many factors influence a business’s decision to undergo a rebranding initiative. Whether the process occurs intentionally in an effort to reposition the brand or move it upmarket, or unintentionally as a result of unplanned circumstances, such as a bankruptcy or corporate restructuring, it must be carefully considered and thoughtfully planned. Presenting a differentiated … [Read more...]
How to Choose a Strong Name to Trademark for Your Business or Brand
The strength of a trademark is directly related to the nature of its distinctive character. Whether a mark is distinctive is measured by the uniqueness of relationship between the mark and underlying goods or services. Trademark distinctiveness is a key element in determining the strength of mark and accompanying scope of legal protection available accorded to it. Moreover, it … [Read more...]