Building a business is darned hard work! A lot of people are not actually ready to do that work. They play around learning all about the tips, tricks, strategies and then they do absolutely nothing with the information or more than likely, they do not do enough with the information! And then they turn around and blame the provider of the information or they say it does not … [Read more...]
A 7 Step Marketing Plan That Absolutely Works
Setting up your business to make sales can sometimes feel a bit like a 'hit or miss' event. It does not have to be quite so complicated. What if you had a system that worked and worked and worked? Let me give you a simple marketing plan that you can use to double your business within the next 12 months and start attracting a flood of ideal customers within the next 90 … [Read more...]
Are You in Business or Do You Just Own a Job?
Leverage is one massive key to successful business. And leveraging the skills and experiences of people who work with and for you is absolutely essential if you want to reach the dizzying heights of business success. It is also a skill that a lot of business owners lack. You may have started your business as the general dogsbody---learning how to do every little thing in … [Read more...]
What You’re Selling isn’t Always What They’re Buying
Do you ever wonder why the prospects on your mailing lists and in your locality do not buy from you? Maybe this story will help. Sally owns a flower shop and takes great delight in helping customers buy flowers for their partners, for weddings, for Valentine’s day and all the events people tend to buy flowers for. Between events, she struggles to find any customers and the … [Read more...]
5 Ways to Decide if an Alliance Will Work for You and Your Business
Being in business can be a lonely game, especially if it is just you in your pajamas, in front of your computer, trying to get your message out to the world. There are less solitary ways, you know. An alliance/joint venture/strategic partnership is one of them. Setting up alliances with other businesses that serve the same customers you do is a well-known strategy that … [Read more...]