Do you work outside the box? How many times have you heard about a product being created by someone who thought outside the box? You tend to think of them as movers and shakers. They defied the odds and made it. People who live outside the box tend to look at things as if there were no limitations. These individuals take chances feeling that anything is … [Read more...]
How I Got 10,000 Views To My Website And Built My Internet Business
When I was a teacher, it was hard for me to see a student fail. Not because it reflected on me as a teacher (it didn't) but because to see a child with so much potential waste it by not turning in homework or not showing up to class was heartbreaking. I had one student two years in a row because of this problem. He was extremely smart. When I found out he would be repeating … [Read more...]
Brand journalism 101: Tell a Better Story
If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort "brand journalism" out of 2013 STAT. Brands, of course, love it, because it enables them to bypass the media and take their message directly to the … [Read more...]
Ready, Set, GOals!
People with goals succeed because they know where they're going. —Earl Nightingale I don't typically start my day off on a mathematical note, but a date of 12/12/12 is hard to ignore. Add into the mix, the approaching season of resolutions and goal-setting, and suddenly 3, 6 & 9—all divisors of 12 and standard monthly intervals—popped into my head. From there it was an … [Read more...]
The Gospel of Sales
As an entrepreneur I know that sales are the lifeblood of my business, so when I am approached with a sales pitch I tend to take an analytical view. Recently I was searching for a vendor to complete my website overhaul and some of the pitches that I received…well they were interesting. In reviewing the pitches, I learned five most important points if you are not a marketing … [Read more...]
What’s Not Working in Content Marketing and How to Avoid It
Guest post by writer and online marketer Monica Crowe (learn more about Monica at the end of this post) It's enough to give a blogger heart palpitations. The moment readers find your online content, they evaluate whether or not they like you, and if they trust your message. With only nine seconds to make a good impression, bloggers make fatal decisions with their content that … [Read more...]
Top 3 Ways To Get Women To Buy
Women love engagement, connecting with one another and networking, it's in our blood! Have you ever told a girlfriend of a great new product, clothing line, TV program or spa that you just adored? When I am looking for a great massage no matter what country I am in, I phone up a girlfriend or use Facebook to ask the question, I get immediate referrals and why. Now, that is one … [Read more...]
Sales For All Seasons
As we all rush out to do some holiday shopping and retailers put their best foot forward, as a small business owner you want to be sure that your sales don’t cripple your business. Attracting new customers is great, but what you want is repeat business and customer loyalty. Stick with these tips and build a relationship, not a sale. Listen to your customers While it is … [Read more...]
Women in Sales
Sales can be a scary thing to do for anyone and can seem especially daunting for women. It is generally seen as the realm of the men, the car salesman and the schmoozer. While it is the home of the smooth talking male it actually is the realm of women and an industry which seems to be ahead of the curve in terms of evening out the work force. Direct Sales as an industry … [Read more...]
Inc Magazine’s 10 Tips on How to Research Your Competition
Inc. Magazine recently ran a piece titled, "10 Tips on How to Research Your Competition." If Tweets, Likes and LinkedIn Shares are any indication, this piece by Darren Dahl, has generated quite an online buzz. Must be a compelling topic... The interest and importance of researching your competition is a no-brainer. Obviously it's important, no matter what industry you're … [Read more...]