There is a very simple question that I use to explain why internal brand building is so important. Ready? Here it is: If your employees don't believe in your brand promise, why should consumers? It's actually a very simple and logical concept. Your employees are a powerful source of brand advocacy. Guess what happens if they don't believe in your brand? They say bad things … [Read more...]
How to Use Quora to Build Your Personal Brand and Business Brand
Have a question? Log into Quora and ask. Chances are people will answer. Of course, every answer won't be great, but that's to be expected when anyone can answer any question published on the site. However, if you take the time to read the answers, you'll probably get some amazing insights. In fact, many online influencers and respected experts spend time answering questions … [Read more...]
4 Ad Agency Secrets for Better Brand Building
Nowadays, reaching out and selling to customers is easier thanks to online networking and social media. The problem is several businesses are using the same methods. How do you elevate your brand to claim its niche in the market? What steps will you take to get new customers and make them loyal enough to keep coming back for more? We might find the answer in four ways … [Read more...]
When Branding Seems Like a Mammoth Task
If you’ve ever thought about branding or re-branding, you might be overwhelmed by the process and not sure where and how to start. If the idea of branding seems like a big job and you keep putting it off, there’s one thing to understand that will help you enjoy creating and delivering a highly successful and rewarding brand---your brand is never done. A Brand is Never … [Read more...]
How to Differentiate Your Brand for a Competitive Edge
Sponsored by VISA Business: An unoriginal brand is unlikely to succeed because it’s constantly chasing brands that are already on the market and have already taken a space in consumers’ minds. To achieve maximum success, you need to position your brand against competitors by differentiating it in some way. Of course, differentiators don’t have to be huge to be effective. … [Read more...]
7 Ps of Social Media Marketing Success [Infographic]
Social media marketing success is tied directly to brand building. Are you tackling social media in the right ways to effectively grow your business, attract your ideal customers, and reach your goals? Take a look at the infographic below to learn how you can go from social media zero to hero by following seven specific "Ps" --- perception, predominance, progression, proof, … [Read more...]
The Importance of Integrating Your Brand Promise into Your Company Culture
Sponsored by VISA Business: Why Internal Branding Matters to Corporate Culture and Business Success What does your brand promise to consumers? Do your employees believe your brand promise? If not, why should consumers believe it? Internal branding should be a core component of every company’s culture because your employees are your best brand advocates. However, they … [Read more...]
Building a Customer-Centric Brand with Social Media
Sponsored by VISA Business: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business … [Read more...]