The offer funnel is what you pull people through as they go through the buying cycle. It works like this: You give away a lot of content freely such as blog posts, social media updates, etc. This will lead people to sign up for a free or low-cost product, which requires the customer to opt-in by providing their email address. Once the potential customer signs up, then … [Read more...]
How To Break The Cycle of Feast or Famine
Many entrepreneurs get trapped in the dollars-for-hours hustle. I hear from hundreds of people who say, “I need more of ‘me’ to go around.” But while you’re dreaming about cloning, what you really need to be evaluating is your approach to lead generation. The secret to getting out of the cycle of feast or famine is to create a sales funnel that not only delivers client leads … [Read more...]