Sponsored by Salesforce: CRM vendors are increasingly customizing their product for the small and mid-sized business segment. As such, vendors are providing software as a service (SaaS) options helping companies integrate CRM with other technologies to achieve a better understanding of their customer relationships. Initially, CRM vendors targeted big business but in the … [Read more...]
CRM Software: What Is It and Why Should You Care as an SMB?
Sponsored by Browse the Cloud: Most office apps can be easily identified, be it word processing, browsers, or email clients. They come in different packages but operate mostly the same, regardless of the brand. Take Word/Google Docs/Open Office writer for example, they may have different appearances and some different features, but they are still, essentially, word … [Read more...]
4 Simple Steps to Boosting Sales
Sponsored by amoCRM: Many small businesses today are facing increased competition, making it harder for small business owners to break into the market and generate leads that convert to sales. Let’s assume that you could pay to focus more attention to your target audience, overbidding all the competitors consistently. It would result in more leads and increased revenue. … [Read more...]
Is Your Monday a Horror Story? Change It
Hassle, fuss, haste, low energy levels and never-ending tasks---these are the regular parts of Monday blues we face every week. Talking about work makes some people sick and actually working, well I better remain silent on the subject. For most people, the don't go back to work in a happier mood than they were in during the weekend. The scale of despise towards work varies but … [Read more...]
The Most Ignored Customer
Traffic. Everyone wants more of it. There is never enough to go around it seems. One marketer says to use Facebook. The other says to use Pinterest. The other says to use Google AdWords. Another one says to use Instagram. So many options, so little time. I always ask my clients what’s the purpose for their wanting more traffic. Their answer is usually something like … [Read more...]
Building Customer Loyalty
A satisfied customer is not a loyal customer by any means. I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! How do I build customer loyalty? I earn loyalty by giving it. I do it one “D” at a time: Discover (what is important or of value to my customer), Decide (what their experience will look like), Deliver (what I … [Read more...]