If you’ve ever thought about branding or re-branding, you might be overwhelmed by the process and not sure where and how to start. If the idea of branding seems like a big job and you keep putting it off, there’s one thing to understand that will help you enjoy creating and delivering a highly successful and rewarding brand---your brand is never done. A Brand is Never … [Read more...]
How to Identify and Develop Your Brand Personality for Small Business Success
Sponsored by Visa Business: Is your brand fun or serious? Is it friendly or professional? If your brand were a person, what type of person would it be? What is your brand personality? Every brand has a personality that positions it in consumers’ minds in the marketplace. Over time, your brand personality could become so distinct and so well known that it becomes a … [Read more...]
5 Steps to Conduct a Brand Audit in Your Annual Business Wrap-Up
Sponsored by VISA Business: As the year draws to a close, it’s essential that you include a brand audit in your annual business wrap-up. Have the strategies and tactics you’ve implemented during the year effectively grown your brand? Has your brand veered off course in any way? Without the answers to these questions, you could be moving in the wrong direction in 2014. The … [Read more...]
How to Differentiate Your Brand for a Competitive Edge
Sponsored by VISA Business: An unoriginal brand is unlikely to succeed because it’s constantly chasing brands that are already on the market and have already taken a space in consumers’ minds. To achieve maximum success, you need to position your brand against competitors by differentiating it in some way. Of course, differentiators don’t have to be huge to be effective. … [Read more...]
Innovative Branding For Female Entrepreneurs
The complexity of branding can be confusing when you come from the perspective that your brand is all about you, it is and it is not. Being a modern day figure in the marketplace of female empowerment leader and spiritual innovator leads one to believe that my life is my message, my image is my brand, my ideas are what the public is searching and looking for, if I come from … [Read more...]