It’s sad but true, there’s a notable absence of women in the workforce in top level positions after the age of thirty. Why? Well, the answer is fairly obvious I guess. While there have been quantum shifts in social trends with more women having children later; until biology catches up with society, the ticking clock is still a reality. Thanks to miserable maternity packages, … [Read more...]
How Audio Branding Can Help Define Your Business Culture
Guest contribution by Colleen Fahey (learn more about the author at the end of the article): The most important brand touch-points for customers are your employees. Since employees are the flesh and blood manifestation of your brand, they need to know they belong and be clear about what they belong to. It’s no wonder many companies use audio branding primarily for their … [Read more...]
The Importance of Integrating Your Brand Promise into Your Company Culture
Sponsored by VISA Business: Why Internal Branding Matters to Corporate Culture and Business Success What does your brand promise to consumers? Do your employees believe your brand promise? If not, why should consumers believe it? Internal branding should be a core component of every company’s culture because your employees are your best brand advocates. However, they … [Read more...]
Changing Corporate Culture
I often use a DNA analogy when talking about the culture of an organization. Typically, the culture is so embedded, so ingrained into its people that it’s much like our DNA is to our eye color and personalities. It is the ONLY thing that sets us apart as humans—or as sales people—our unique DNA. Changing the DNA in your workplace may be as difficult as altering it in your … [Read more...]
What is Your Company’s Corporate Culture?
Post by Jane K. Stimmler, contributing Women On Business writer Each organization has its own personality and reputation, which usually starts at the top and permeates down, and heavily influences how individuals view others and behave towards their co-workers. For example, some companies are more political than others, and even departments or divisions within a company can … [Read more...]