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Is it Possible to be Too Cautious?

July 20, 2010 By Bonnie Marcus

Many thought leaders believe that because women are more cautious, they make better decisions. I believe there is some validity in this especially if you look at the recent events on Wall Street. It’s only speculation of course, but there is a widely held opinion that if there was more diversity at the leadership and board level, this current economic crisis might have been averted. Who knows?

Can this cautious outlook sometimes work against us? It is possible, in my opinion, to be so cautious that you never move forward in your business or career. Being overly cautious can paralyze you.

Almost every major milestone in my own career has been due to me taking an enormous leap of faith and trying something new; something perhaps I was not totally prepared for but decided to embrace regardless. When a door opened, I ran through it and never worried how I would master what was required to be successful in this new opportunity. I’m not saying that every time I took a risk, it worked out well. There have been times that I have fallen flat on my face. When this happens, it’s important to dust yourself off, gather your wits about you, and start all over again. In other words, never let your failures prevent you from learning a lesson, picking yourself up, and seizing the next opportunity that comes along with the same passion and energy.

What is the essential ingredient we all need to have in order to take a risk? Self confidence! Self confidence fuels your persistence and determination and helps propel you through any open door. In fact, with enough self confidence, you won’t even wait until a door of opportunity opens for you, you’ll go find it! This is not to say, that you should throw all caution to the wind, however. But with enough self confidence, you will trust your decisions and not second guess yourself to the point that you won’t take any risks.

It’s critical for your success, whether you are an entrepreneur or corporate professional, to periodically connect with your value and talent to establish and grow your foundation of self confidence. This, in my opinion, is the secret to success.

We need to periodically connect with our value and talent because we often take our accomplishments for granted. We lose that connection to what is unique and wonderful about us. Do whatever it takes to honor your accomplishments and ability. One suggestion I make repeatedly is to keep a success journal and record all your accomplishments and review your entries each week, celebrate your achievements, and think about what these successes say about you. This will fuel your self confidence and your ability to take on new opportunities, which, in turn, will lead to career and business success.

Self confidence is the secret of success.

Bonnie Marcus

Bonnie Marcus is a Certified Executive Coach. With 25 years of sales and management experience, Bonnie has an extensive business background that includes VP of Sales at several national companies as well as CEO of a national healthcare company. She has held executive positions in startup companies and Fortune 500 companies. As the founder and principal of Women’s Success Coaching, Bonnie’s specialty is helping women in business achieve success and maximize their potential. She assists women with promoting themselves effectively in order to advance their careers and grow their businesses. Bonnie is well known for her motivational speaking and innovative workshops.

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Filed Under: Women On Business Tagged With: risk taking, self-confidence, success, success journal

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