Creating and displaying opt-in forms on your website might not deliver instant results. Don’t worry! Try the five tricks described below to increase opt-in form submissions and lead generation from the right audience. 1. Display Multiple Opt-in Forms An easy way to boost opt-ins is to display multiple opt-in forms on your website. For example, you can show the same offer on … [Read more...]
Women On Business Welcomes New Contributor Gayathri Gopalan
Please welcome Gayathri Gopalan to the team of contributing writers at Women On Business. Gayathri brings an international perspective on a variety of topics. Look for her content coming soon. In the meantime, you can learn more about Gayathri by reading her bio below. About Gayathri Gopalan Gayathri Gopalan is a 30-year-old from Chennai, India with a master’s degree in … [Read more...]
5 Critical Things Entrepreneurs Must Understand about Delegation to be Successful
If you have dreams of building a wildly successful business that brings in millions of dollars per year, it's unlikely that you'll be able to do it alone. You can only grow so much by yourself, and no, it's not because you're not capable. It's because there simply aren't enough hours in the day. Work-life balance is hard enough (if not impossible) for entrepreneurs to achieve … [Read more...]
10 Proven Tips for Small Business Gift Card Marketing
A 2022 survey by YouGov.com, conducted for CreditCards.com, revealed that 47% of American adults have at least one unused gift card. That means the merchants keep all of the money they made from the original gift card purchases. It's not surprising that gift cards are so popular among large and small businesses. The trick for a successful gift card marketing program is to … [Read more...]
Entrepreneurs Shouldn’t Be Distracted by Low Hanging Fruit
What's most important to you as an entrepreneur? Are you trying to make a quick buck or are you trying to build a sustainable income stream? Do you want to have to keep hustling to make your next dollar or do you want to develop organic growth for your business? Most people would pick the latter option for each of the questions above. In simplest terms, most entrepreneurs … [Read more...]
Creating Multi-Sensory Brand Experiences
A fundamental aspect of branding that many entrepreneurs miss is developing brand experiences that go beyond one or two senses. When you create a logo, ad, or package design, for example, a limited number of senses are piqued for consumers who come into contact with that logo, ad, or package. A logo is consumed by sight while an ad could be consumed by sight and sound. A … [Read more...]
Nicki Howell Joins the Women On Business Contributor Team
I'm very happy to announce that Nicki Howell has joined the team of contributing writers at Women On Business. You can learn more about Nicki in her bio below, and you'll start seeing new articles by her on Women On Business soon. In the meantime, subscribe to the email newsletter so you don't miss anything! About Nicki Howell Nicki Howell is a freelance writer and marketing … [Read more...]
Top 5 Benefits of Hiring a Virtual Assistant
Brought to you by My Mountain Mover: When you own a business, it can be extremely difficult to delegate tasks to another person. In fact, it can be a struggle to let go of even the smallest administrative task. However, if you want your business to grow, you’ll have to learn to give up some control. Hiring a virtual assistant is a great first step that can help you ease into … [Read more...]
3 Critical Connections You’re Missing without Internal Branding
There is a very simple question that I use to explain why internal brand building is so important. Ready? Here it is: If your employees don't believe in your brand promise, why should consumers? It's actually a very simple and logical concept. Your employees are a powerful source of brand advocacy. Guess what happens if they don't believe in your brand? They say bad things … [Read more...]
5 Small Business Growth Strategies that Work
Most entrepreneurs want to grow their businesses, but how do you do it? The good news is there are tried-and-true methods for small business growth that have been proven to work again and again. These are the fundamental growth strategies that all businesses---regardless of size, location, or industry---can follow to drive new revenues. Whether you're Apple, Google, or a small … [Read more...]