Last night I learned the best business information that I have heard in quite a while from Oliff & Berridge, PLC wait for it-Intellectual Property Rights. In building our empires we are so caught up in success and growth that we don’t think about risk. After you have spent years building your brand recognition and customer base, how easy is it for someone to come along and … [Read more...]
If you were Brick and Mortar, would you Shop (Hire) YOU?
Ask yourself honestly, if you were going to shop for a stellar, top-notch player for your team, would you shop you? A simple yes or no will suffice. If you answered yes, fantastic! Read on and see if your answer is still yes at the close of today’s read. For my retail fans, I am dedicating today’s blog to you! This includes corporate Product Managers, Buyers, Operations, … [Read more...]
What Kind of Brand Do You Have?
If you were to act with conduct that causes extensive negative public relations, would your entire company disintegrate? How closely tied are your individual actions to your company’s brand and well-being? In general, if an individual at a corporation caused trouble, that position in the company would be replaced, the company would manage the bad PR, and everyone would move on. … [Read more...]