Are you running or going to start a website or blog targeted to a female audience? Men and women have different likes and dislikes, and you you should take this into account during your web design process. For example, did you know that research shows most men don't like the color purple? Take a look at the infographic from Visme for more details here to get to know more … [Read more...]
Tips for Marketing to Women for International Women’s Day
When I was a small kid, all of my friends’ parents were married and few of their mothers had jobs outside the home. After my family moved to California, a place where many divorced moms had moved to start new lives, I had an up close look at mid-1970’s shifting gender roles. Fast-forward to 2015 -- while pay gaps still loom larger than they should, (in 1970, women were paid … [Read more...]
Marketing to Women and Mothers with Stephanie Azzarone
The world of marketing to women and mothers has changed a lot since Stephanie Azzarone opened her communications company, Child's Play Communications, 25 years ago. During her recent appearance on my online radio talk show, The Social Marketing Hour with Susan Gunelius, she shared a wealth of information about how brands can grow successfully by connecting with women in the … [Read more...]
Secrets to Marketing to Women [Infographic]
Unfortunately, most companies are getting it wrong in terms of marketing to women. Considering that women make or influence the vast majority of purchase decisions, you'd think that companies would make an effort to more effectively reach the female consumer audience. I wrote a series about brand positioning for marketing to women for Ask Your Target Market that offers some … [Read more...]