As a business leader, do you know if your leadership style has blind spots? At work, to accomplish what needs to get done in a timely manner and to hit established deadlines, employees and leaders create policies and procedures that can be consistently followed. The ways we do things become habits, and we become comfortable following the day-to-day routines, thinking that such … [Read more...]
Packaging your Products into a Menu of Options
By now, you've probably perfected your 7-second version and 30-second version "elevator pitch" about what your company offers. You probably know what it is that you do best, and who your specific market of consumers is. But can you do more? Will you demonstrate for someone what you offer, instead of just telling them? Will you walk someone through a version of your … [Read more...]