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Businesswomen are Poorer in Retirement than Their Male Counterparts

January 15, 2008 By Susan Gunelius

I read a great article from WomenCorp today by Kent Irwin of eFinplan LLC that lists eight factors which typically leave businesswomen poorer during their retirement years than businessmen. It’s an unfortunate reality but one businesswomen need to be aware of and tackle in the short term.

Here’s a recap of the eight factors Kent lists in his article:

  1. Women earn less money
  2. Women’s health insurance may cost more
  3. Women may take ‘time-outs’ from work
  4. Social Security checks may be lower for women
  5. Women live longer than men
  6. Single mothers are the poorest in retirement
  7. Women may make less on their investments
  8. Women are not well represented in the financial planning industry

Kent provides great suggestions for what businesswomen should do to mitigate the effects of these factors that naturally work against them as they plan for their retirement years. Give his article a read or bookmark it for future use. As Kent suggests, you may even want to bring the article with you to your next meeting with your financial planner to make sure you have all your bases covered. Don’t sell your retirement short.

Do you have any other suggestions for how businesswomen can maximize their retirement savings? What has worked particularly well for you in relation to your retirement plan strategy?

Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).

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