I’ve learned a lot about leadership over the years. The biggest lesson? Being authentic makes you a better leader. That means showing up as your true self at work — and for me, that means embracing being an introvert. Doing that has helped me improve the way I communicate with others, embrace new thoughts and ideas, and foster trust throughout my team. Years ago, I was part … [Read more...]
3 Keys to Be Authentic in Business
In today’s competitive market, starting a business is hard enough, let alone growing it. Here are some tips to build an authentic brand that supports business growth. We're at a stage of history when we have more brands, more products, and more services available than ever. And that is fantastic from the point of view of the consumer since she can choose or have the … [Read more...]
Authenticity and Gender
Seeing “authenticity” become the newest business buzzword has made me very happy. I write speeches for a living, and the best way for speakers to connect with an audience is to give them a glimpse of their authentic selves: Not just how they think in a business context but who they are, how the quirks of their personality got them this far, where they think those quirks may … [Read more...]
Why Nobody Reads Your Brochure (or any other marketing materials)
I’ve been trying for years to determine why some marketing, in general, is simply not effective. In fact, sometimes marketing has the exact opposite effect than what is desired. Case in point - the company brochure. Some firms work for hours, days, and months to create the perfect brochure with the best writing and layout. Yet later they discover that they could have … [Read more...]
It’s Time to Take Off Your Mask
Don’t you love Halloween? It’s not just because of the sweet treats. It’s so much fun to dress up in costume and take on the identity of someone or something else for the day. The holiday festivities give us an excuse to put on a mask and adopt a new persona. Perhaps we choose to be someone funny, or maybe we become a scary monster. Maybe we don some sexy clothing that’s … [Read more...]
Is Your Marketing Authentic?
Blog from Maribeth Kuzmeski of Red Zone Marketing Do you think politicians are authentic? How about financial advisors? What about the way you present your business? Do you take an approach that is genuine to who you are? Many people assume that their marketing has to be a hard push to get people to take action. Relying on tactics that strike fear in their audience … [Read more...]
Need a Business Website idea? Hint: Put “Secrets” somewhere in the Title
Post by Monica Flores, contributing Women on Business writer I started my first website in 1999, when I was a contributing member of The Odyssey World Trek for Service and Education http://www.worldtrek.org. This is a "blog"-type site, where my teammates and I travelled to 30+ countries and did "posts" with audio, video, and stories of people working on different social … [Read more...]