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10 Ways to Increase Your Small Business Website Conversions

August 17, 2023 By Susan Gunelius

website conversions

Is your small business getting the website conversions that you need? It doesn't matter what you want those conversions to be - closed sales, downloaded ebooks, newsletter subscriptions, or something else. The recommendations included in this article will help you boost your overall conversion rates. Your website is an important marketing and sales tool whether you're directly … [Read more...]

How to Start an ECommerce Dropshipping Business

January 22, 2023 By Susan Gunelius

dropshipping business

Starting a dropshipping business website is a great way to get started in ecommerce with relatively low startup costs and no inventory risk. One of the best parts about dropshipping is that you can run your business from anywhere - it's 100% digital. Keep reading to get an overview of what dropshipping is, the pros and cons of dropshipping, and how to start your own ecommerce … [Read more...]

Shopping Cart Abandonment Rates Hit 75% – Infographic

November 3, 2017 By Susan Gunelius

Shopping-Cart-Abandonment

On average, three out of four online shoppers abandon their carts without purchasing. That means the global shopping cart abandonment rate is 75%. Making matters even worse for ecommerce brands is data showing that 90% of those leads go cold after just one hour! The infographic from FulleStop below shows these statistics and more. For example, did you know that 52% of … [Read more...]

Don’t Believe These 5 Ecommerce Fables that Ruin Your Business

July 30, 2017 By Community Member

ecommerce fables

Setting off into the wonderful world of ecommerce is exciting, but it can be hard to cut through all the ‘noise’. With all the industry experts, publications, and bloggers out there vying for your attention – how do you know who (and what) to believe? Learn as much as you can and learn from others, but don’t believe everything you read online! Here are six common ecommerce … [Read more...]

5 Reasons Why Your E-commerce Website Needs a Mobile App

July 21, 2017 By Community Member

ecommerce website mobile app

As smartphones continue to become the largest medium for viewing and receiving information in the world today, mobile apps become increasingly important for businesses. While previously considered to be an additional luxury for a web-based company, apps are now becoming a necessity to engage users constantly and stay ahead of the competition. One of the sectors that benefit … [Read more...]

4 Customer Behavior Challenges and How Web Push Notifications Address Them

July 9, 2017 By Community Member

web push notifications

The modern consumer is omnipresent, wants instant gratification, and cannot be easily lured to purchase. Technology has greatly altered the way users look for information and make purchase decisions. With a range of options available to them at just the click of a mouse, consumers rarely make any impulse purchases. To solve these and many more customer behavior challenges … [Read more...]

Top Mistakes to Avoid When Selling Your Artwork Online

May 19, 2017 By Contributor

selling your artwork online

Sponsored by Shopify: Setting out to open your own ecommerce business where you sell your artwork online can be a wonderful career choice. You have the luxury of owning your own company, being your own boss, setting your hours, and setting the goals of the business. Of course, it would be great to just get it right from the start, but unfortunately, people tend to make … [Read more...]

The Transforming Effect of Ecommerce

March 27, 2017 By Contributor

tranforming effect ecommerce

Sponsored by SLI Systems: Did you know that 79% of Americans shop online? It’s 2017: the year in which we have dozens of free website builders, online merchandising solutions, and hundreds of online portals to sell products through third-parties. Yet as mind-boggling as it is to realize, half of all U.S. small businesses do not have a website despite the number of … [Read more...]

Grade Your Website Effectiveness to Boost Results

April 19, 2015 By Susan Gunelius

school apple chalk board grade

Is your website effective? Most business owners don't really know if there website is designed and coded in the most effective ways to drive the best results for the company. It looks good, sales are doing just fine, and traffic is on the rise. Unfortunately, that only tells you part of the story. If your business is dependent on its website (and how many businesses aren't … [Read more...]

Is It Too Late to Succeed in Online Business if You’re Launching in 2015?

January 15, 2015 By Community Member

work at home telecommute laptop phone

You may have considered starting an online business, but have held back for fear of failing in a saturated market. After all, the internet is awash with every business you could possibly think of, with thousands more cropping up every single day. How can you possibly compete with that? So if you are considering starting a business in 2015 and are worried about saturation, … [Read more...]

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