Are you having trouble attracting new leads? If you aren’t getting leads, that equals no customers. Could your company’s visibility be an issue? Stick with me – according to a report on Business Insider, there’s a 50% chance that a new business will fail within 5 years. This doesn’t have to be your business. A strong online presence can build a solid foundation for … [Read more...]
20 SEO Techniques You Should Use in 2018 [Infographic]
Search engine optimization (SEO) is an essential part of ensuring people can find your website and land on the most relevant pages at the right times. The challenging part of SEO is that Google seems to change the rules every week, and it's hard to keep up. What worked last month might not work this month. In fact, what worked last month could get you completely banned from … [Read more...]
How Do Marketing Influencers Use SEO?
Search engine optimization (SEO) is an important piece of every marketing plan, but how do you know what really works? One way to find out is by asking marketing influencers what tactics they're using and what's working for them. Ascend2 did this in a recent survey of marketing influencers working in both B2B and B2C channels. Overall, 61% of marketing influencers who … [Read more...]
How to Make Your SEO Campaign Work: Things You Should Remember
Ranking higher than your competitors on Search Engine Results Pages (SERP) is a goal you need to set if you want to get more online exposure and direct more traffic towards your site. A business-owner must be able to adapt to the changes that take place in the digital world. No entrepreneur would want to lose sales just because he or she is missing out on new marketing … [Read more...]
All You Need to Know About App Store Optimization
The chances are, you're already pretty savvy about search engine optimization. I mean, post or perish, create killer content, build back links, speed up your site... Right? I could go on, but if you're running an online business, then by now, you're probably already a pro. And while I take my (white) hat off to you for your achievements in the murky, mysterious world of SEO, … [Read more...]
Why Your SEO Strategy Should Focus on YouTube in 2015
When it comes to implementing an SEO strategy, many companies place their sole focus on Google, given that it is the largest search engine in the world. However, as any good search marketing agency knows, Google is not the only place where efforts should be targeted. In terms of alternative search engine choices, Bing and Yahoo! stand out as obvious examples. Yet, many … [Read more...]
4 Reasons Why SEO Is Important to Your Business
Everyone uses a search engine every now and then for different reasons. But did you know that only 25% of internet users scroll beyond the first page of search results? Yes, it is the harsh truth in today’s online world. So if your business doesn’t appear on the first page of search results, the remaining percentage of people is never going to find you, let alone make the … [Read more...]
How to Get Your Business on Google’s First Page for Free
It is the dream of every business online to be on the first page of Google search results. The benefits you will get from it are huge, which---among other things---is lots of traffic. I mean constant traffic. The free method you can use in reaching this coveted position is by writing pillar content on your business blog. So what is it with Google and pillar articles? Google … [Read more...]
11 Signs You Need to Change Your SEO Company
Search engine optimization (SEO) is a marketing tool that is used with varying degrees of success. There are many reasons why everyone is not getting the same results with the biggest two being consistency and relevancy to current search engine requirements. Then again, there are also business owners that feel SEO is a one-time necessity, as they don't understand its … [Read more...]
10 Organic SEO Strategies for 2015
With the new year right around the corner and the recent Google search engine updates, it's time to review and revise your SEO strategies for 2015. In the past, when Google has made significant updates to their search engine algorithms, many companies lost organic page ranks. It was frustrating and somewhat defeating to have to start over. Penguin 3.0 - October 2014 Luckily, … [Read more...]