Talk to any small business expert - branding is a huge part of any business. Establishing the proper brand can make or break your business. What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Branding is so much more than that! Consider it a promise made to your … [Read more...]
How to Identify and Develop Your Brand Personality for Small Business Success
Sponsored by Visa Business: Is your brand fun or serious? Is it friendly or professional? If your brand were a person, what type of person would it be? What is your brand personality? Every brand has a personality that positions it in consumers’ minds in the marketplace. Over time, your brand personality could become so distinct and so well known that it becomes a … [Read more...]
3 Elements to Attract New Customers to Your Business
You have finally opened your dream business – a restaurant – and you’re now ready to put all your other plans into action. You can’t expect instant results if you’ve barely opened shop. It takes time, effort, and patience to get your business on solid ground. Of course, once your business has gained ground, you need to keep it afloat, and this is where your customers come in. … [Read more...]
IP is the New Black
Last night I learned the best business information that I have heard in quite a while from Oliff & Berridge, PLC wait for it-Intellectual Property Rights. In building our empires we are so caught up in success and growth that we don’t think about risk. After you have spent years building your brand recognition and customer base, how easy is it for someone to come along and … [Read more...]
The Power of Perception
As a small business there is a perception that the quality of the service we provide is directly linked to our size. The question is whether that perception is true and if it is, are we actually the ones creating that perception? Here’s what I have learned to consider when projecting your business image. Perception trumps ability I’ve noticed that small businesses have a … [Read more...]
Control Your Brand!
As a small business owner many things are out of our control. As daunting as this seems, I attended an event here in D.C. a few weeks ago that challenged small business to think about their brand in relation to the perception of their CEO. Big companies manage this perception, but as big business the CEO's are somewhat removed from the process. Small business don't … [Read more...]