As a small business owner, outsourcing any part of your business can feel intimidating. Understandably so — your business is yours, and has been nurtured and developed through your own vision, dedication, and hard work. Yet bringing others in to take on elements of your operation is critical as you continue to grow. As an accountant, you're probably not as savvy at building a … [Read more...]
How to Speed Up Video Content Production – InVideo Review
Considering that YouTube is the second largest search engine in the world behind Google (or third largest if you count Google images separately from Google), it's not surprising that businesses want to create more video content than ever. In 2023, it's expected that 3.5 billion people around the world will watch streaming or downloaded video at least once per month, and by … [Read more...]
8 Steps to Outsource 70% or More of Your Content Marketing
Content marketing done well is a full-time job. Yet busy business owners think they should be able to do all their content marketing – along with all their other jobs too. Why is this? In most cases, it’s because there is a lack of knowledge about what content marketing requires. For example, "content marketing" itself is an umbrella term. It includes several different … [Read more...]
5 Tips for Using Inbound Marketing for B2B Lead Generation
B2B lead generation is sort of a marketing taboo. Everybody has likely heard about it and at least experimented with some techniques found on the internet. It’s also likely that it hasn’t gone as planned. People read your ad, arrive on the website, take a look around, and leave without saying a word. So, instead of trying to analyze what went wrong, you tend to move on to … [Read more...]
5 Blog Content Strategy Tips for B2B Businesses
How much revenue does your B2B blog content generate? Don't worry; you're not the only one who doesn't feel comfortable when this question pops up. Many companies either don't see the results they expect from blogging or know there's room for improvement. But that doesn’t mean there’s no ROI coming from it. 52% of B2B marketers rely on blogging as their top content marketing … [Read more...]
5 Tools You Need to Find New Ideas for Your Blog
How often do you experience writer’s block? You know, when you have no new ideas for your blog, and you still need to come up with something. The words are somewhere in your head, but you can’t put them on paper. Or you lose faith in the power of your topic and feel tempted to try to come up with something better — but something better never comes. Simply put, writer’s … [Read more...]
7 Things to Consider Before You Hire a Content Writer
A freelance content writer who is paid to write blogs and marketing content is going to be skilled at generating original content in short amounts of time that have excellent grammar, broad vocabulary, and proper calls to action for your website. But how do you know if you're getting the real deal? A true freelance writer will meet all your criteria and those described … [Read more...]
Time to Hire a Professional Blogger for Your Company Blog
Whether you're a solopreneur or the owner of a successful and growing business, you probably have a blog for your company (and if you don't, you need to start one). With your website, a company blog acts as your core branded destination on the internet to where all of your online (and offline) activities lead potential and existing customers. A company blog is a place … [Read more...]
20 Ways to Integrate Your Content Marketing and Boost Results
Content marketing should be an integral part of your marketing strategy, but your results will be limited if you don't fully integrate your content marketing efforts and surround consumers with your branded experiences. This includes making it as easy as possible for people to find your content across your online branded destinations (i.e., your website, blog, Facebook Page, … [Read more...]
11 Clever Things to Do with Your Old Blog Posts
If you’ve been blogging for a while, you probably have a large archive of posts. While your old blog posts may have been popular at first, they’re now gathering dust. After you spent so much time working on your posts, it’s a shame that they’re not getting any attention. Your great blog posts deserve a second chance to get seen by a wide audience. But how can you make people … [Read more...]