As we're halfway through the year, entrepreneurs across the globe are preparing themselves to rise above the negative impact of COVID-19 and hoping to get a strategic jump on crucial business aspects such as customers. It's often perceived that gaining new customers is like hitting a home run. Although this notion is true, no business should just be focused on expanding … [Read more...]
Does Customer Experience Trump Price?
Guest post by Sarah Hedayati (learn more about Sarah at the end of this post) When you go into a business, what’s more important to you: price or the experience that takes place? While you may be thinking, “I lean toward experience, but it won’t matter if the price is beyond what I can afford.” There is a line that separates price from experience. In general, most people will … [Read more...]