Sponsored by FreelanceMyWay: Congratulations! You’ve decided to take an exciting step towards becoming a recognizable and trusted brand. Or perhaps you’ve decided your business needs a fresh new image to grab the attention of new clientele in a noisy marketplace. You know that you’ll need a unique logo to stand out from the crowd, but before you hire a freelance designer, … [Read more...]
Branding Challenges Faced By Small Businesses
Talk to any small business expert - branding is a huge part of any business. Establishing the proper brand can make or break your business. What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Branding is so much more than that! Consider it a promise made to your … [Read more...]
So I Have all These Files – Now What?
You're not a designer. All these code words like AI and EPS don’t mean anything to you. You're pretty excited about your new logo, poster or business cards, but when you open the files you received from the designer, you're suddenly uneasy. Ummm…how do I use these? Why do I even have five different file types? What’s TIFF? Can't I just use JPGs for everything? It’s confusing … [Read more...]
Enter the Brand New Year Sweeps to Win the Ultimate Brand Identity Package
I'm excited to start the new year with news about an exciting contest being held by a Women on Business reader. The team at Vionet Graphics is hosting a "Brand New Year Sweeps" and giving away an "Ultimate Brand Identity Package" valued at $1,500. Women on Business is not affiliated with this contest in any way. We're just sharing it because the prize sounds great. Good luck … [Read more...]