A fundamental aspect of branding that many entrepreneurs miss is developing brand experiences that go beyond one or two senses. When you create a logo, ad, or package design, for example, a limited number of senses are piqued for consumers who come into contact with that logo, ad, or package. A logo is consumed by sight while an ad could be consumed by sight and sound. A … [Read more...]
4 Ways to Build an Authentic Brand Identity
Your brand's identity is the heart of your entire business. Your business's voice, copy, and look are how potential clients judge you. It's the stuff that makes you and your business unique. Unfortunately, these days, it feels like most marketing strategies and brand guidelines give generic advice. When everyone follows the same guidelines, we end up in a sea of sameness. So … [Read more...]
How to Identify and Develop Your Brand Personality for Small Business Success
Sponsored by Visa Business: Is your brand fun or serious? Is it friendly or professional? If your brand were a person, what type of person would it be? What is your brand personality? Every brand has a personality that positions it in consumers’ minds in the marketplace. Over time, your brand personality could become so distinct and so well known that it becomes a … [Read more...]
8 Legal “To-Do’s” for Your Rebranding Campaign
Many factors influence a business’s decision to undergo a rebranding initiative. Whether the process occurs intentionally in an effort to reposition the brand or move it upmarket, or unintentionally as a result of unplanned circumstances, such as a bankruptcy or corporate restructuring, it must be carefully considered and thoughtfully planned. Presenting a differentiated … [Read more...]
Enter the Brand New Year Sweeps to Win the Ultimate Brand Identity Package
I'm excited to start the new year with news about an exciting contest being held by a Women on Business reader. The team at Vionet Graphics is hosting a "Brand New Year Sweeps" and giving away an "Ultimate Brand Identity Package" valued at $1,500. Women on Business is not affiliated with this contest in any way. We're just sharing it because the prize sounds great. Good luck … [Read more...]