Whatever your business, position, or financial situation, attracting more clients is essential if you’re aiming for long-term growth. While business may be booming and your current customer base more loyal than a golden retriever, if you’re not allocating some time to work on generating new leads then you’re failing to diversify your assets; something any stockbroker will tell … [Read more...]
The Power of Infographs
I’ve never met an infographic that I didn’t like. Even clunky renditions with bad fonts and unbalanced graphics have the potential to concentrate complex issues into potent, bite-size snacks of information. Which, is exactly why I have become such a fan, and why you should become one too. The “content is king” manifesto is still holding court in the world of digital marketing; … [Read more...]
The Small Business Underdog: How to go head to head with the big dogs of business.
The big corporations of the world seem to have endless resources to force smaller companies into submission. They have in-house marketing teams and hire advertising agencies to create marketing collateral, websites, messaging, advertising, direct mail, and email campaigns. They test and retest, conduct quantitative analysis to measure market share, develop new creative … [Read more...]
Marketing in an Economic Downturn
Post by Dr. Marsha Firestone, contributing Women On Business writer During tough economic times, business owners are forced to cut costs. Marketing is often one of the first things to be reduced, but that doesn’t mean it stops. You just need to learn to market in a different way. If your marketing budget is changing, your techniques will have to change as well. Don’t let … [Read more...]
How to Drive ROI on Direct Mail
Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney Bowes Direct mail is a cost-effective and highly successful marketing tool that helps business owners retain and acquire customers in the current economic environment. To effectively drive ROI with direct mail, consider the following tips to maximize its impact while keeping associated costs in … [Read more...]