The world of marketing to women and mothers has changed a lot since Stephanie Azzarone opened her communications company, Child's Play Communications, 25 years ago. During her recent appearance on my online radio talk show, The Social Marketing Hour with Susan Gunelius, she shared a wealth of information about how brands can grow successfully by connecting with women in the … [Read more...]
Business Planning and Social Media on The Social Marketing Hour with Susan Gunelius
On the most recent broadcast of my online talk show, The Social Marketing Hour with Susan Gunelius, playing on The Social Network Station, I spoke with serial entrepreneur, business planning expert, author, and marketing pro Tim Berry. During the discussion, Tim shared insights about business planning, marketing strategy, and social media marketing that you don't want to … [Read more...]
Women and Leadership Influence Includes Women on Business
Traackr, a social media influence moderation company, used its Influencer Network Analysis feature to identify the most influential people online in the "Women and Leadership" topic. These are the people who are leading the online conversation about women and leadership and the people who are highly engaged with these influencers. The Traackr report includes the top 49 women … [Read more...]
10 Laws of Social Media Marketing
A few years ago, I wrote an article for Entrepreneur.com called "10 Laws of Social Media Marketing." In that article, I shared what I felt were the most important rules of social media marketing that all brands and businesses must follow to be successful. Last week, I stumbled on a SlideShare presentation created by Abhishek Shah that is a cool visualization of my original … [Read more...]
WomenOnBusiness.com Wins Best Blog Award at 2011 Stevie Awards for Women in Business
I'm very happy to share some exciting news with the WomenOnBusiness.com readers. WomenOnBusiness.com was named Best Blog in the 8th annual Stevie Awards for Women in Business during an awards ceremony held in New York City on November 11, 2011. The Stevie Awards for Women in Business recognize and honor women around the world in executive and entrepreneurial roles as well as … [Read more...]
Discover How You Can Benefit from Content Marketing
Following is an edited excerpt from my latest book, Content Marketing for Dummies, which teaches individuals and business owners how to create and publish online content that can help you reach your goals. The primary benefits of content marketing are building brand awareness and developing relationships with your target consumer audience and online influencers. The idea is to … [Read more...]
Win a Copy of “Kick-ass Copywriting in 10 Easy Steps”
Last week, Deb Ng, owner of the leading online community for freelance writers, Freelance Writing Jobs, published a review of my book, Kick-ass Copywriting in 10 Easy Steps. This week, she's giving away a signed copy of my book. Everyone can benefit from understanding the fundamentals of copywriting and crafting messages to promote your business, and even yourself! You … [Read more...]