The implementation of a marketing automation tool can go wrong for a number of reasons---from the lack of adequate training for your staff to the lack of clearly defined goals. Even if you get the best solution, it could still remain gravely under-utilized. Not taking full advantage of your marketing or web-sales automation tool is a sheer waste of money. Thus, you should … [Read more...]
Pin It Right! 10 Effective Ways to Promote Your Business Using Pinterest
You already know that social media is a great way to promote your brand to potential clients and to update current customers, but are you aware of everything Pinterest can do for you? Pinterest is a fairly new platform compared to Facebook and Twitter. It helps users collect and organize the things they are interested in through “pinning” it on boards. Pinterest can be a … [Read more...]
Impactful Blogging Class Led by Women on Business Founder in Orlando, Florida
Women on Business Founder and Editor-in-Chief, Susan Gunelius, is leading a seminar in Altamonte Springs, Florida (just minutes from Orlando) on February 21st called Impactful Blogging that will teach you how to leverage blogging to effectively build your brand and your business. Even if you're not planning to be in Central Florida on February 21st, it's the perfect time and … [Read more...]
Contact Forms with 3 Fields Drive Highest Conversions – Infographic
According to the data in a new infographic from SingleHop, contact forms with three fields drive the highest conversions. In fact, conversions decrease as the number of fields increases. However, if you value the quality of the leads you get over the quantity, then you should know that as the number of fields increases in contact forms, the quality of leads increases, … [Read more...]
Videos in Email Marketing – Getting Better [Infographic]
According to the data in a new infographic from Email Monks, 58% of email marketing message recipients will be able to view videos that you include in your campaigns without leaving their email programs. The other 42% will see a static image and have to click-through to watch the video online. Data from Wistia and Video Explainers tells us that using video in email training … [Read more...]
How I Got 10,000 Views To My Website And Built My Internet Business
When I was a teacher, it was hard for me to see a student fail. Not because it reflected on me as a teacher (it didn't) but because to see a child with so much potential waste it by not turning in homework or not showing up to class was heartbreaking. I had one student two years in a row because of this problem. He was extremely smart. When I found out he would be repeating … [Read more...]
7 Ps of Social Media Marketing Success [Infographic]
Social media marketing success is tied directly to brand building. Are you tackling social media in the right ways to effectively grow your business, attract your ideal customers, and reach your goals? Take a look at the infographic below to learn how you can go from social media zero to hero by following seven specific "Ps" --- perception, predominance, progression, proof, … [Read more...]
Social Media Marketing in 10 Steps
In 2010, I wrote a book called 30-Minute Social Media Marketing that was published through McGraw-Hill. Since that time, the book has been translated into multiple languages, sold many copies, and been used in numerous college marketing classes across the country. However, the world of social media changes quickly, so I sat down to flip through the book to determine just how … [Read more...]
Google Operators Guide for Marketers [Infographic]
Google search is extremely powerful, but most people don't know how to fully leverage that power. Whether you're a small business owner, a marketer, or anyone trying to increase search traffic to a website or web page, getting a better understanding of Google search operators can help you reach your goals. To make things easier for people who aren't Google operators experts, … [Read more...]
The Top Affiliate Marketing Benefits [Infographic]
Affiliate marketing is extremely popular these days and can be a great way to get your brand, products, and services in front of wider audiences and drive conversions via leads and sales. In simplest terms, affiliate marketing involves paying a commission to people or entities who agree to be your affiliates. Those affiliates promote your company, brand, or products to their … [Read more...]