Anyone who has ever mentioned starting their own company has been told that they need to start with a solid business plan. These plans, we are taught by business sages who spend more time in the classroom than in the boardroom, are essential. They help investors see why your idea is sound, how it will make money, and why people will buy what you are selling. Are business … [Read more...]
Lessons from the ‘Oprah Lady’
Post by Cheryl Santa Maria, contributing Women On Business writer "If you want to become a successful blogger and writer you need to be more like the 'Oprah Lady' [whose real name is Robyn Okrant]," my friend told me after patiently listening to me wail and complain about my lack of freelancing prospects. "She's a marketing genius," my friend said. "For one whole year … [Read more...]