• Home
  • About
  • Contributors
  • Write for Us
  • Advertise
  • Contact

Women on Business

Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands

You are here: Home / Reader Submission / 5 Personality Tactics for Women in Leadership

5 Personality Tactics for Women in Leadership

October 6, 2016 By Community Member

personality-tactics-women-leadership

In 1976, my grandfather and grandmother waved goodbye to me as we walked onto the jetway at Fort Lauderdale airport. Every year between Christmas and the New Year, my family and I visited them in Florida. They, in turn, would visit us in July once a year. Ten years old at the time, I remember seeing my grandfather’s blue eyes fill with tears. My grandmother smacked him.

“What are you crying for?” she said. “You’re going to see them in a few months!”

Back then, it wasn’t okay for a man to be sensitive and compassionate. Likewise, it wasn’t acceptable for a woman to be dominant and tough. My grandfather wasn’t supposed to cry, and my grandmother wasn’t supposed to whack him for crying.

Although we’ve made progress, these antiquated gender norms continue to hinder women in leadership positions. If that has been your experience, it’s time to stand in the power of your personality style. Self-awareness can help you resist prejudices that will tempt you to be someone other than yourself.

4 Personality Styles

There are four personality styles:

  • Eagles: Direct, dominant, and results-oriented
  • Parrots: Enthusiastic, motivational, and social
  • Doves: Peaceful, loyal, and patient
  • Owls: Detail-oriented, logical, and questioning

Wittingly or unwittingly, your most biased critics probably associate women with the Dove and Parrot styles as they tend to be more people-oriented. Eagles and Owls are more task-focused and associated with men. But no matter which style you are, detractors will criticize your personality.

We’ve seen this in recent news coverage of Hillary Clinton, an Owl, who commentators chastise for being too cerebral, cold, and analytical. Of course, you probably haven’t heard anyone criticize George Washington for being an Owl, too. Nor will you hear the media disparage male politicians for being Eagle-like.

When Hillary tries to be more affable like a Parrot, she gets slammed for being inauthentic. When she raises her voice to Eagle tones, critics attack her for being aggressive. I’m sure you can guess what would happen if Hillary tried to be harmonious like a Dove.

Hillary and other women leaders face a double standard: they are perceived as too passive, too assertive, or too fill-in-the-blank, but never just right. So, how can you use awareness of personalities to overcome this obstacle?

1. Accept Your Style

From the adjectives I attached to each style, you now have a sense of which one you are. Eagles, Parrots, Doves, and Owls are distributed equally among men and women. Know your personality.

2. Don’t Overuse Your Strengths

Just because you’re an Eagle, that doesn’t mean you should be as dominant as possible. In excess, strengths become weaknesses. Eagles, for instance, become overbearing, aggressive, and insensitive. Doves, on the other hand, can become passive and insecure.

3. Prove Nothing

Leaders struggle when they try to prove something to someone. Remember, your detractors are not rational. They’re operating on inherited social expectations. Be who you are and stand in the power of your personality style.

4. Be the Chameleon

We’re taught to treat others as we wish to be treated. It is good moral advice but bad relational advice. Instead, treat others as they wish to be treated. Doing so will build the trust, credibility, and strong relationships you need to lead in the face of adversity.

5. Help Defeat Antiquated Norms

When you honor a woman for being an Eagle or Owl, or when you commend a man for being Dove-like, you help overcome gender stereotypes. Create an environment in which you and your team members feel proud to be your true selves.

Although American society may disavow the gender norms of personality, they are alive and influential. Since we cannot shed centuries of backward culture overnight, ‘lean in’ to your personality style, as Sheryl Sandberg would say. Self-awareness will help you overcome the obstacles that undermine women leaders.

About the Author

Merrick Rosenberg is the author of The Chameleon: Life-Changing Wisdom for Anyone Who Has A Personality or Knows Someone Who Does and CEO of Take Flight Learning

Community Member

Women on Business Community Member

More Posts

Filed Under: Reader Submission Tagged With: Leadership, personality, personality types

Comments

  1. Ivan says

    October 7, 2016 at 3:25 am

    I think that it is important to look for people who can support you in your weaknesses. Sure, your style is not for everyone but if you have someone to balance you then it’s okay.

Sponsors

Recommended Reading

ultimate guide to email marketing

Awards & Recognition

Categories

  • Board of Directors
  • Books for Businesswomen
  • Business Development
  • Business Executive Team
  • Business Travel
  • Businesswomen Bloggers
  • Businesswomen Interviews
  • Businesswomen Profiles
  • Career Development
  • Communications
  • Contests
  • Corporate Social Responsibility (CSR)
  • Customer Service
  • Decision-making
  • Discounts & Offers
  • Education
  • Equality
  • Ethics
  • Female Entrepreneurs
  • Female Executives
  • Female Executives
  • Finance
  • Franchising
  • Freelancing & the Gig Economy
  • Global Perspectives
  • Health & Wellness
  • Human Resources Issues
  • Infographics
  • International Business
  • Job Satisfaction
  • Job Search
  • Leadership
  • Legal and Compliance Issues
  • Management
  • Marketing
  • Networking
  • News and Insights
  • Non-profit
  • Online Business
  • Operations
  • Personal Development
  • Politics
  • Press Releases
  • Productivity
  • Project Management
  • Public Relations
  • Reader Submission
  • Recognition
  • Resources & Publications
  • Retirement and Savings
  • Reviews
  • Sales
  • Slideshow
  • Small Business
  • Social Media
  • Startups
  • Statistics, Facts & Research
  • Strategy
  • Success Stories
  • Team-Building
  • Technology
  • Uncategorized
  • Videos
  • Women Business Owners
  • Women On Business
  • Women On Business News
  • Women On Business Offers
  • Women On Business Partners
  • Women On Business Roundtable
  • Women on Business School
  • Work at Home/Telecommute
  • Work-Home Life
  • Workplace Issues

Authors

Quick Links

Home | About | Advertise | Write for Us | Contact

Search This Site

Follow Women on Business

  • Facebook
  • Pinterest
  • Twitter
  • YouTube

Copyright © 2025 Women on Business · Privacy Policy · Comment Policy