Did you know September is international "Update Your Resume Month"? I didn't either...but it is! This press release by career coach and author, Ford R. Myers, offers five tips to develop attention-getting resumes: 1. Be Brief 2. Be Specific 3. Be Active 4. Be Selective 5. Be Honest Taken like this, I think these five tips can apply to just about every facet of a … [Read more...]
Sponsoring Women to Success
So here we are, it's 2011....it seems like women have come along way from fighting for women's right to vote, right? Well we have, and we haven't...we have women running for president, women in congress, women in the Supreme Court. However, statistics show that we may not be as far along in the equality game as we would like to think. As we posted previously … [Read more...]
Are You On The List?
Forbes has named the World's Top 100 Most Powerful Women.... You may be shocked at some of the women included, some left out...and where they are all ranking. For instance: The President of McDonalds. The company and restaurant that children can spot from five miles away by the golden arches, just made the list at #92. Angela Merkel, German Chancellor, is #1 on the … [Read more...]
Inbound Marketing: Great Read for Inexperienced Online Marketers
I just recently finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Overall, it was a pretty good book and I recommend it frequently to my clients that don't have any experience in marketing their business online. With that being said, it's not a book I would recommend to those who already have a strong basic … [Read more...]
Do You Expect Growth for Your Woman-Owned Biz?
According to a report on Inc.com titled, Most Female Owners Expect Business to Grow, four in five women hope to grow their businesses over the next two years. On a personal note, I really feel that the terminology given in this report is misleading. As a small business owner, if asked, "Do you hope to grow your business in the next two years"… of course I'm going to say an … [Read more...]
Does Customer Experience Trump Price?
Guest post by Sarah Hedayati (learn more about Sarah at the end of this post) When you go into a business, what’s more important to you: price or the experience that takes place? While you may be thinking, “I lean toward experience, but it won’t matter if the price is beyond what I can afford.” There is a line that separates price from experience. In general, most people will … [Read more...]
Women in Power: Leadership Differences By Gender
Guest post by Allie Freeland (learn more about Allie at the end of this post) As women progressively enter leadership roles and management positions in organizations that traditionally used to be held by men, many pose questions about leadership styles and gender. The Bureau of Labor Statistics shows that nearly one of four chief executives and one out of twenty … [Read more...]
Repurposing Content: It Works for Social Media, Too!
The life of a single tweet or Facebook post may be quite short, but they perhaps have more value than you realize. As women in business, we are always "on"… and with social media it's no different. Between LinkedIn, Facebook, Twitter, the newcomer Google+, and our blogs, we are sharing massive amounts of information on a regular basis. But how do we make it work for us … [Read more...]
IT Overinvesting – Is it Better to be Safe than Sorry?
While I haven't read the book, an article on Reuters suggests that the book Aligning Technology with Strategy by Harvard Business Review advises companies evaluate their IT costs to prevent overinvesting. Specifically, companies should: "Spend less. Evaluate expected returns from IT investments. What's essential spending versus discretionary or unnecessary? Then eliminate … [Read more...]