You must have heard the saying that the money is in the list and maybe, you recognize it but you struggle to figure out how to get more people onto your list. This article will give you a strategy that will work as long as you work it. Do not fall into the trap of over thinking it! Instead, do the work to make it happen in your business. 1. Decide Who You Want to be and Set … [Read more...]
3 Tips to Build a List of Email Subscribers
By now, you probably know that building a list of email subscribers is a must when it comes to being in business. This may be an area you have dreaded because you don’t know what to say in your newsletter or maybe you don't know why this is so important. The truth is building a of email subscribers list means you are building business relationships which is vital to the … [Read more...]
4 Strategic Branding Opportunities Most Online Businesses Miss
There’s no shortage of ways to promote your business online. From social media to guest posting to traditional digital advertising … the possibilities abound. Unfortunately, the online space is so crowded that it can be hard to stand out and get attention. In fact, much of the advice you’ll find for building your brand is designed for companies that already have an audience. … [Read more...]
3 Strategies for Effectively Communicating with Your Customers
When you look at large corporations, it can sometimes feel like you will never have the success they have. They have more manpower and bigger advertising budgets as well as brand recognition. Does that mean that a small business doesn’t have a chance? There are a lot of “mom and pop” businesses that started out in their kitchens or garages and then grew. Some of these … [Read more...]
What are Newsletters and How Should You Use Them?
How many times have you signed up for a newsletter only to receive what appears to be nothing more than a sales pitch? This might leave you wondering why you bothered to sign up to this email list. After all, this isn’t what newsletters are supposed to be. Is it? Think about Your Newsletter Content Newsletters are marketing messages but that doesn’t mean they are always … [Read more...]
10 Reasons To Build An Email List
Have you ever been to a website and thought, Great content! I’ll sign up for their emails? The problem, they have no place to sign up. Perhaps they thought an email list wasn’t important. That’s what one business owner told me at a networking luncheon. Proudly, she told me about the thousands of visitors she gets to her site. When I asked what her opt-in offer was she … [Read more...]
Videos in Email Marketing – Getting Better [Infographic]
According to the data in a new infographic from Email Monks, 58% of email marketing message recipients will be able to view videos that you include in your campaigns without leaving their email programs. The other 42% will see a static image and have to click-through to watch the video online. Data from Wistia and Video Explainers tells us that using video in email training … [Read more...]
Got A Low Traffic Site? Here’s How to Get A Ton Of Subscribers Fast
When I was little, my dad used to take me fishing at least once per month. We lived near a nice sized lake that made fishing an easy hobby to have. I’ll never forget the first time I looked into this white barrel filled with swirly things. Ewww, I used to think to myself. Those things stink. And they’re all squishy. While I never said a word to my dad, he could tell by … [Read more...]
Mobile-Friendly Email Design – What It Is and Why It Matters [Infographic]
It is more important than ever to ensure your email marketing campaigns are mobile-friendly. Thanks to responsive mobile email design techniques, it's also easier than ever to make your email marketing campaigns mobile-friendly. According to the new "Mobile Friendly Emails" infographic from Email Monks, 75% of companies do not optimize email for mobile viewing yet. That … [Read more...]
Email Newsletter Design Best Practices [Infographic]
Email marketing is an important part of any business marketing plan, but with so many do-it-yourself tools available today, many small and mid-size businesses and marketers are losing sales and opportunities by sending emails that are either poorly written or poorly designed. Email Monks created an interactive infographic (see it in action here) filled with email newsletter … [Read more...]