As an entrepreneur I know that sales are the lifeblood of my business, so when I am approached with a sales pitch I tend to take an analytical view. Recently I was searching for a vendor to complete my website overhaul and some of the pitches that I received…well they were interesting. In reviewing the pitches, I learned five most important points if you are not a marketing … [Read more...]
Susan Gunelius of Women On Business Guest Blogs at Drew’s Marketing Minute
I had the opportunity to write a guest blog for one of my favorite marketing bloggers, Drew McLellan at Drew's Marketing Minute today. My post is called Is Demographic Segmentation Dead?, and it discusses the shift in marketing strategy from demographic segmentation and targeting to behavioral segmentation and targeting in the world of Web 2.0. Please take a look at … [Read more...]